I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.
It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.
Head over to the NotCot site and read more.
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I am 37 years old. That’s 7 years older than the latest release from Old Pulteney. The single malt whisky has announced the launch of their oldest and most exclusive super-premium whisky. This rare 30 year old single malt was distilled at the most northerly distillery on the UK mainland and embodies the wind-swept and rugged character of the far north.
Matured at the distillery for 30 years in American White Oak, it offers connoisseurs of fine spirits and luxury scotch whisky enthusiasts an intensely complex single malt.
Already renowned for its 12, 17 and 21 year old whiskies, Old Pulteney’s 30 year old is perfect as an after dinner dram or to celebrate a special occasion. It is presented in a lacquered walnut burr box which is lined with sailcloth, reflecting the brand’s unique maritime heritage.
Old Pulteney’s senior brand manager, Iain Baxter: “We are really excited about the launch of our oldest ever Old Pulteney. This whisky has been looked after at the distillery for 30 years and the age contributes a huge amount of complexity. It has all the hallmarks of Old Pulteney; spice and green apples, and sweet vanilla and coconut notes from the American Oak. But unusually for such an old whisky there’s a remarkable touch of tropical fruit on the nose – some people have picked up guavas and mangos! I’d say that for a malt whisky with so much age and depth, it’s still incredibly approachable.”
To tie in with the launch of the whisky, Old Pulteney is running an online competition where visitors can win a bottle of this exclusive whisky. Each month for the next six months, visitors to the Old Pulteney website can guess where they think bottles of a missing crate of the 30 year old went missing around the coast of Wick where the distillery is based. You can find the competition at the Old Pulteney website.
Old Pulteney 30 year old retails at £250 in the UK, and due to limited supply it will be available from specialist stores only.
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Dear whisky lovers.
Last year in September I had to shut down my advertising agency due to different point of views among the owners. I found myself in a situation where I either could start a new company or get employed. My choice was to start a new company – Ronnestam Innovative Communication.
I’ve been blogging on marketing for some years now, but when I found my self in that position I felt I had to throw in an extra gear. Therefor most of my focus during the end of 2008 and now in the beginning of 2009 has been the Ronnestam.com blog.
It has paid of. My blog is now awarded for a price as Swedens best blog on marketing and also the category trend and future communication.
Your vote matters
I hope I’ll find time to speed up the whisky blogging soon again, but until then – please visit my communication blog and if you find it interesting head over to Daytona YABA awards and place your vote on me in the two categories where you find Johan Ronnestam.
Happy New Year!
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A cold winternight, an open fire and in good company. That’s how Mackmyra themselves describes how you should enjoy their latest release – The Mackmyra Special: 01 – Eminent Sherry.
The new release lives up to its name. It’s a spicy yet sweet potion with a taste of raisins, dried fruit, vanilla, candy and toffee that has been aged on sherry casks. The whole thing has a nice smokey touch with a scent of oak to it. Being bottled at a strength of 51.6% I’m sure this beauty will live up to it’s name.
In Sweden Systembolaget has bought 8000 bottles and you better stand in line when they open the doors on the 1st of december, cause this beauty will be sold out.
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When every independent bottler around the world are experimenting with the contents of whisky ForScotchLovers founder Doug Stone takes another route.
This past summer Doug commissioned the artists at Inner Light Crystal to produce a limited edition of exactly twenty-one (21) engraved bottles of Macallan Fine Oak 21 years old whisky. Each bottle is signed by the artists and individually numbered, and will be accompanied by a pair of CelticMalts Spirits Glasses, engraved with wonderful quotes, and a certificate of authenticity signed by the artists.
The combination of the engraving on a bottle of incomprably delicious and enjoyable Macallan Fine Oak 21 whisky create an artistic combination that could turn out to be a great investment.
About the artists:
Glass artists Carol Iselin and Dave Sugar are the creative minds and partners behind Inner Light Crystal Studios in New York, a design studio they started almost 30 years ago. Through their collaborative efforts their artistic style has allowed them to push the cutting-edge of glass art technology, resulting in breathtaking and innovative installations at some of the worlds leading museums.
Their engraved bottles have been collected by world leaders (every president since/including Ronald Reagan, Jacque Chirac, John Major, General Colin Powell and others.
More details on this piece of art can be found on ForScotchLovers.
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