I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.

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It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.

Head over to the NotCot site and read more.

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I am 37 years old. That’s 7 years older than the latest release from Old Pulteney. The single malt whisky has announced the launch of their oldest and most exclusive super-premium whisky. This rare 30 year old single malt was distilled at the most northerly distillery on the UK mainland and embodies the wind-swept and rugged character of the far north.

Matured at the distillery for 30 years in American White Oak, it offers connoisseurs of fine spirits and luxury scotch whisky enthusiasts an intensely complex single malt.

Already renowned for its 12, 17 and 21 year old whiskies, Old Pulteney’s 30 year old is perfect as an after dinner dram or to celebrate a special occasion. It is presented in a lacquered walnut burr box which is lined with sailcloth, reflecting the brand’s unique maritime heritage.

Old Pulteney’s senior brand manager, Iain Baxter: “We are really excited about the launch of our oldest ever Old Pulteney. This whisky has been looked after at the distillery for 30 years and the age contributes a huge amount of complexity. It has all the hallmarks of Old Pulteney; spice and green apples, and sweet vanilla and coconut notes from the American Oak. But unusually for such an old whisky there’s a remarkable touch of tropical fruit on the nose – some people have picked up guavas and mangos! I’d say that for a malt whisky with so much age and depth, it’s still incredibly approachable.”

To tie in with the launch of the whisky, Old Pulteney is running an online competition where visitors can win a bottle of this exclusive whisky. Each month for the next six months, visitors to the Old Pulteney website can guess where they think bottles of a missing crate of the 30 year old went missing around the coast of Wick where the distillery is based. You can find the competition at the Old Pulteney website.

Old Pulteney 30 year old retails at £250 in the UK, and due to limited supply it will be available from specialist stores only.

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Dear whisky lovers.

Last year in September I had to shut down my advertising agency due to different point of views among the owners. I found myself in a situation where I either could start a new company or get employed. My choice was to start a new company – Ronnestam Innovative Communication.

I’ve been blogging on marketing for some years now, but when I found my self in that position I felt I had to throw in an extra gear. Therefor most of my focus during the end of 2008 and now in the beginning of 2009 has been the Ronnestam.com blog.

It has paid of. My blog is now awarded for a price as Swedens best blog on marketing and also the category trend and future communication.

Your vote matters

I hope I’ll find time to speed up the whisky blogging soon again, but until then – please visit my communication blog and if you find it interesting head over to Daytona YABA awards and place your vote on me in the two categories where you find Johan Ronnestam.

Happy New Year!

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A cold winternight, an open fire and in good company. That’s how Mackmyra themselves describes how you should enjoy their latest release – The Mackmyra Special: 01 – Eminent Sherry.

The new release lives up to its name. It’s a spicy yet sweet potion with a taste of raisins, dried fruit, vanilla, candy and toffee that has been aged on sherry casks. The whole thing has a nice smokey touch with a scent of oak to it. Being bottled at a strength of 51.6% I’m sure this beauty will live up to it’s name.

In Sweden Systembolaget has bought 8000 bottles and you better stand in line when they open the doors on the 1st of december, cause this beauty will be sold out.

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When every independent bottler around the world are experimenting with the contents of whisky ForScotchLovers founder Doug Stone takes another route.

This past summer Doug commissioned the artists at Inner Light Crystal to produce a limited edition of exactly twenty-one (21) engraved bottles of Macallan Fine Oak 21 years old whisky. Each bottle is signed by the artists and individually numbered,  and will be accompanied by a pair of CelticMalts Spirits Glasses, engraved with wonderful quotes, and a certificate of authenticity signed by the artists.  

The combination of the engraving on a bottle of incomprably delicious and enjoyable Macallan Fine Oak 21 whisky create an artistic combination that could turn out to be a great investment.

About the artists:
Glass artists Carol Iselin and Dave Sugar are the creative minds and partners behind Inner Light Crystal Studios in New York, a design studio they started almost 30 years ago. Through their collaborative efforts their artistic style has allowed them to push the cutting-edge of glass art technology, resulting in breathtaking and innovative installations at some of the worlds leading museums.

Their  engraved bottles have been collected by world leaders (every president since/including Ronald Reagan, Jacque Chirac, John Major, General Colin Powell and others.

More details on this piece of art can be found on ForScotchLovers.

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Knob Creek ads social exploration to their site.

October 21, 2008

 

Knob Creek, the Kentucky straight bourbon whiskey has added a new community added to their website. It’s called the “Expedition Map.”
The Expedition map let’s users post their stories, videos, and photos and join in a community of Kentucky straight bourbon whisky lovers. From discovering a 100-foot tall tower of junk or finding a new bar [...]

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Latest release from Bruichladdich influenced by France’s greatest chateaux of all time

October 5, 2008

The Bruichladdich A Paulliac Cuvée 16 it the first out of totally 6 limited editions to be released under The First Growth label.
The First Growth series comprises of 6 limited edition Cuvées – labelled A to F. Each is a 16 year old Bruichladdich, American oak matured, with an additional cask evolution in French oak [...]

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Interview with the august 2008 commenting winner

September 15, 2008

Last month we ran a competition on Whiskygrotto.com. The purpose was to increase the commenting on the posts. Traffic on Whiskygrotto.com is quite high, but it’s a quite traffic. So, a bottle of Auchentoshan, sponsored by the same awaited the top commentator and community poster.
The winner was Matt Henry from Arizona, USA under the nickname [...]

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Ardbeg Blasda available now!

September 15, 2008

Earlier today we wrote about the new Ardbeg Blasda. 
Since then Ardbeg has taken down the site I linked to. But instead, they’ve placed the Blasda as well as a Blasda Peatbox in the shop.
I of course threw my self in there and bought myself a bottle. So, now I’m eagerly standing by the mailbox awaiting [...]

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Details of Ardbeg Blasda is sipping out

September 15, 2008

 On september 28th Ardbeg are about to release a new bottling called Ardbeg Blasda.
Ardbeg will launch a digital drive some time the coming weeks to promote the new expression. The campaign, created by Story, will target Ardbeg customers to create a buzz around the new drink, Blasda, which is means ‘sweet and delicious’, in Gaelic [...]

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The August Challenge Winner

September 7, 2008

Dear visitors. It gives me great pleasure to present the winner of the August Comment and Community Challenge 2008 – Orangedotofglory aka Matthew Henry.
Matthew wins the prize because of the way he’s actively has kept the community alive as well as posted relevant comments over the last month. It was not an easy decision as [...]

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BenRiach acquires Glendronach

August 29, 2008

BenRiach Distillery Company Ltd, one of the country’s leading independents, has made its first acquisition with the purchase of the Glendronach Distillery from Chivas Brothers, the Scotch whisky business of Pernod Ricard.
The acquisition of the Highland malt distillery, one of Scotland’s oldest, for an undisclosed sum, will complement the award-winning BenRiach brand as a superb [...]

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