The Glenlivet passes half a million cases a year!

Posted on January 27, 2007
Filed Under Speyside, WhiskyBuzz |

The Glenlivet single malt has just reached the milestone of selling half a million cases in a year, equivalent to 6million bottles.

This was revealed yesterday by owner Chivas Brothers, the whisky and premium gin business of Pernod Ricard.

The 500,000 cases target was set in 2003 when The Glenlivet was selling just 375,000.

Chivas said that The Glenlivet - distilled on Speyside and bottled at Newbridge near Edinburgh - was only the second single malt whisky to ever reach this sales milestone.

The Glenlivet, the second most popular premium malt whisky in the world, is said to be the number one malt brand in America and making significant gains in Asia-Pacific markets such as Taiwan and Japan as well as key European markets.