Johnnie Walker ‘Inspires Personal Progress’ Through New Global Web Site

Posted on February 9, 2007
Filed Under Whisky websites, WhiskyBuzz |

Johnnie Walker(R), the World’s leading Scotch Whisky has delivered a first for a drinks brand with the launch of its new global brand web site.

Visitors are taken on a journey using interactive video and a non-linear 3D navigation that is believed to be the first of its kind. The immersive experience created by accessing the site through the interactive portal, encourages visitors to explore to continually find new content on the site, adding to their knowledge base and inspiring them to progress both personally and professionally. Aimed at successful, sophisticated 25-34-year-old men, the experience aims to embody the Johnnie Walker ‘Keep Walking’ brand positioning and to encourages visitors to move forward in life,

Content includes an interactive interview with the Talent Director at McLaren Mercedes Formula One Racing team, allowing visitors to discover whether they have the skills required to join McLaren’s world-class Formula One team, of whom Johnnie Walker are a sponsor. The global site is live in the UK and expected to be unveiled in other target markets, including Asia, Latin America and North America, over the next four months.

Global Marketing Director for Johnnie Walker, Cristina Diezhandino said: “The pioneering spirit of the Johnnie Walker brand has been captured and reflected by the global web site.

Check out the new site here.