Smokehead smokes the competition at W&SDA

Posted on February 26, 2007
Filed Under Awards, Islay, Whisky Advertising, WhiskyBuzz |

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The new Islay Single Malt Scotch Whisky from Ian Macleod Distillers has been awarded the Design of the Year Trophy at the Wine & Spirit Design Awards 2007 (W&SDA).

Following last month’s announcement of Smokehead as a Gold Medal winner in the Spirit category of the W&SDA, Smokehead has now won the overall Design of the Year trophy.

Chosen by a prestigious judging panel of top journalists, design professionals and buyers from both retail and on-trade, Smokehead fought off the strongest competition ever from other Gold Medal winners such as WM Grant & Sons Monkey Shoulder and Diageo’s J&B -6°C.  Smokehead was judged to have the best overall ‘stand-out’ impact and clearest fulfilment of the design brief.

Created by London-based design group Navyblue, the strong upbeat design and packaging of Smokehead celebrates the explosively smoky and peaty flavours of this powerful Islay Single Malt. 

Iain Weir, Marketing Director for Ian Macleod Distillers, commented; “We are delighted that Smokehead has won this fantastic award.  We are very proud of Smokehead’s bold, contemporary and exciting style, which commands attention and appeals directly to the ‘modern drinker’.” 

Source: Smokehead

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