JεB invites world to ‘Start a Party’ with new mirror ball campaign

Posted on March 19, 2007
Filed Under Whisky Advertising |

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Diageo, the owners of JεB Scotch whisky, announced last week that it will be investing over ten million pounds behind a brand new global marketing campaign for its party whisky brand JεB, Europe’s most popular Scotch.

The ‘Start a Party’ campaign will be launched in over 20 markets in all regions over the next 12 months through packaging, print and radio advertising, digital media, displays in off licence stores and, importantly for the mixable whisky, through high profile events and promotions in bars and clubs.

At the centre of the campaign is the ultimate party symbol: the mirror ball. Nik Keane, global brand director of JεB says, ‘We are going big with the mirror ball – literally - and are going to have some real fun with this icon. For us ‘starting a party’ is all about attitude – optimism, sociability, enjoying life and having fun and we are using the mirror ball to convey this.’’

Source: Diageo

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