Bruichladdichs Master Distiller Jim McEwan in your Mp3 player

Posted on March 23, 2007
Filed Under Islay, Whisky Fun |

One of the striking things about the whisky industry is that although they seem to have a global presence, consumers that are younger than 30 among their target and have a great story to tell most of them suck at communication and use of new media. Trust us, getting information out of whisky brands is like finding weapons of mass destruction in Iraq…impossible.

However, some of the classic single malts has got it. Bruichladdich are amongst them. So, now you can enjoy the latest news from Bruichladdich including Master Distiller Jim McEwan discussing their new releases in your Mp3 player. Head over to their pod-cast section and sign up.

Good work there Bruich!