Glenfiddish has launched phase one of its new website, Glenfiddich.com.
The site redevelopment is part of a £23m investment in the brand’s communications by the independent, family-owned Distiller of the Year William Grant & Sons Ltd.
Glenfiddich’s digital strategy ties in with the new ‘Every Year Counts’ fully integrated communications campaign to address key barriers to growth for the brand and cement unassailable category leadership. It will also form a major part of consumer relationship marketing initiatives moving forward as new and existing drinkers continue along the single malt journey.
The site, developed by DC Interact, supports the new brand positioning and ‘Every Year Counts’ campaign through content, functionality, imagery, language and tone of voice. In phase one, initial focus has been given on re-engaging and retaining existing users who have an interest in malt whisky by highlighting the distillery, range and ambassador blog. The second stage will highlight brand activities and integrate brand ambassador mentoring activities.
Commenting on the new site, Liz Hodson, Glenfiddich Global Brand Manger, said: “The web is second only to friends as a source of information for new whisky drinkers as they become engaged in the often complex and bewildering world of single malts. As a vital element of our new ‘Every Year Counts’ campaign, the new site will underline Glenfiddich’s malt credibility in a straightforward and approachable manner, giving consumers confidence to choose Glenfiddich in their drinking repertoire.â€
Every year, around one million people visit a Scotch Whisky distillery.
Distilleries represent a quarter of all Scotland’s five star tourist attractions, with sales at Scotch Whisky tourism attractions worth over £17m a year to the Scottish economy.
The Scotch Whisky Association has published a new broshure where visitors to Scotland – the home of whisky – can find out what makes their favourite dram unique by visiting one of over 40 distilleries.
Another way to discover Scotland and it’s distilleries is to go online at www.scotlandwhisky.com, the one stop shop for Scotch related tourism run by the ScotlandWhisky tourism initiative.
Distillers on Islay face not being able to make whisky during the island’s annual celebration of malt and music due to a shortage of oil.
A £4m pier extension was built on Loch Indaal to accommodate an oil tanker but low tides and silting have prevented it from docking regularly. The company which supplies the oil said it could not guarantee deliveries. Bad weather prevented the tanker unloading on Sunday and shallow water means it could dock below capacity. With the tanker only only holding one tenth of its possible load, the oil will only last until Wednesday.
The Bruichladdich distillery, which stands opposite the pier, will have to stop distilling on Monday, just as hundreds of visitors are enjoying the island’s malt and music festival. 

Source: BBC
Gordon & MacPhail, proprietors of Benromach distillery has launched, Benromach Peat Smoke Speyside Single Malt Scotch Whisky. Using pure spring water from the nearby Romach Hills and heavily peated Scottish barley, Benromach Peat Smoke is crafted by just two men at Speyside’s smallest working distillery.
Experienced distillers personally ensure only the highest quality spirit is filled into hand selected oak casks and laid down to mature in a traditional dunnage warehouse at the distillery. When the spirit has matured to the highest quality standard it is bottled as Benromach Peat Smoke Speyside Single Malt Scotch Whisky.
Light straw in colour the nose is sweet, revealing burnt sugar aromas with wood smoke and a gentle medicinal note. The palate delivers peat smoke and ash followed by sweet toasted malt.
Commenting on the new release, Ian Urquhart, managing director at Gordon & MacPhail, proprietors of Benromach distillery says, “At Benromach we are always keen to experiment and try different things. Using small batches of malted barley, peated to our specialist requirements, we were keen to explore the impact of peating levels on Benromach.â€
“To produce our brand leader Benromach Traditional, we use malted barley with a phenol content of ten to twelve parts per million. Benromach Peat Smoke uses barley malted to fifty-five parts per million. The resulting single malt delivers a seriously smoky character. It is complex, intense and challenging – yet balanced with the fruity elegance of Speyside,†adds Ian.
Bottled at 46% ABV Benromach Peat Smoke is presented in bespoke a 70cl bottle and silver tin. Available from all good wine and spirits outlets, Benromach Peat Smoke Speyside Single Malt Scotch Whisky has a RRP of £24.99 – 26.99.
Benromach Peat Smoke joins the other expressions in the Benromach portfolio: Benromach Traditional 40%, Benromach Organic 43%, Benromach 21yo 43%, Benromach Sassicaia Wood Finish 45%, Benromach 25yo 43%, Cask Strength 1980 58.6%, Benromach Vintage 1968 41.8% and Benromach Classic 55 years 42.4%.
Got hold of this one from the great blog on Japanese Whisky – Nonjatta. It was just to beautiful not to post here. On his site, Chris Bunting (Writer of Nonjatta) has more info about Torys.
Check it out
Listen to this post
Adding to its reputation as the signature bourbon of thoroughbred racing, Woodford Reserve, an award-winning small-batch bourbon, is honoring the country’s favorite horse race with the release of its 2007 Kentucky Derby® bottle (set to release April 2007). A product from the historic Woodford Reserve Distillery in Versailles, Kentucky, this year’s limited edition Derby bottle [...]
Jameson whisky uses PointRoll technology to promote their brand online.
With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site and content they were already browsing.
This new ad from Jameson explores the multitude of reasons people may be attracted to Jameson Irish [...]
Bowmore Distillery, one of the oldest distilleries in Scotland has launched a new website. The new site features facts about Whisky, Islay and Bowmore. Under the history button, you’ll find a bunch of stories. Both about Islay and Bowmore but also other stories. A good read!
Explore the site here
Whisky & whiskey news, information, fun stuff and other things you want to share about your love for Whisky.
Contact me: grottomanATwhiskygrottoDOTcom
Or find me on: Linkedin Facebook Flickr YouTubeTwitter FriendFeed
Listen to this post
