The Famous Grouse unveils new malt whisky visitor attraction

Posted on May 10, 2007
Filed Under Blend, Whisky Fun, WhiskyBuzz |

The Famous Grouse Experience at Crieff, today announced that it has just opened its doors to a new visitor experience. - the first of its type in Scotland.

Located at Glenturret distillery, Warehouse No. 9 offers guests a detailed insight into the world of The Famous Grouse by allowing access into areas normally closed to the public.

A group of up to 12 people get a chance to experience at first hand a very special tutored nosing and tasting of The Famous Grouse malt range in a specially built sample room within a bonded warehouse.

Throughout this experience, the visitor will get a feel for the environment in which the whisky matures over many years. There are no creature comforts, no central heating - just the space of a traditional, dark warehouse full of maturing whisky casks - a special place where few have stood before.

When visitors first come into the warehouse, they will immediately be hit by the dark atmosphere and smell of maturing casks. Then, the lights in the sample room will be switched on to reveal an intrinsically Scottish natural space. As the whisky expert lifts each of the bottles in turn, and talks about the blended malt, the casks which are marrying at the front of the warehouse will be lit to showcase the age being discussed.

Beth McMillan, marketing manager, The Famous Grouse Experience, said: “We hope that this new experience will inspire customers to tell others about this place and that they leave feeling that they’ve sampled some very special whiskies. The Experience is the only place in the world to sell the entire malt range produced by The Famous Grouse - now it is the only place in the world where you can sample it from the cask.”

The tour forms part of a newly-opened whisky school but visitors can also book the tour for a cost of Â£35 or tie in with a distillery tour for Â£40. It is ideal for individual visitors, groups and corporate clients.

Source: The Famous Grouse.