Jameson makes use of online media.

Posted on May 23, 2007
Filed Under Irish Whiskey, Whisky Advertising |

Jameson whisky uses PointRoll technology to promote their brand online.

With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site and content they were already browsing.

This new ad from Jameson explores the multitude of reasons people may be attracted to Jameson Irish Whiskey.

The banner uses various parts of the label to inform people more about the heritage and history of Jameson’s.

From a design perspective, it’s simple, clean and stands out on the page. The bottle is the hero of the ad, and can’t be ignored. The “Roll over for a taste” is equally straightforward, because of the prominence of the bottle.