Jameson makes use of online media.

May 23, 2007

in Irish Whiskey, Whisky Advertising

james.jpg

Jameson whisky uses PointRoll technology to promote their brand online.

With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site and content they were already browsing.

This new ad from Jameson explores the multitude of reasons people may be attracted to Jameson Irish Whiskey.

The banner uses various parts of the label to inform people more about the heritage and history of Jameson’s.

From a design perspective, it’s simple, clean and stands out on the page. The bottle is the hero of the ad, and can’t be ignored. The “Roll over for a taste” is equally straightforward, because of the prominence of the bottle.

Listen to this post Listen to this post

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Previous post: A site filled with stories

Next post: Hold your horses, here’s the Woodford Reserve 2007 Kentucky Derby bottle