Chris over at Nonjatta has published a fine story about Whisky featured in Manga yesterday.
Manga is the Japanese word for comics and print cartoons. Outside of Japan, it refers specifically to comics originally published in Japan, or works derivative of the style. Native Japanese are often unaware of the use of manga to refer to Japanese comics specifically.
As of 2007, manga represents a multi-billion dollar global market.
Among other things, Chris tells us about the manga Oishimbo. Oishimbo is a hugely popular series devoted to food and drink connoisseurship with well over 100,000,000!!! copies of the nearly 100 book series sold.
In Oishimbo #70, a manga story about Whisky, Richard Paterson, master blender of Whyte and Mackay is a significant character. Making a back of the envelope calculation just based on the book sales figure, more than a million copies featuring Paterson’s manga alter ego are probably in circulation. How many whisky guides have ever sold in that kind of number?
Read the full article over at Nonjatta
