Glenmorangie dressed for a whole new ball-game

Posted on August 21, 2007
Filed Under Highlands, Whisky Advertising, WhiskyBuzz |

We reported earlier this month that The Scotch Blog had snapped up a rumor that Glenmorangie was about go through a redesign as a result of being bought by Moët Hennessy Louis Vuitton (LVMH).

Now LVMH has unveiled a new look for its Glenmorangie single malt Scotch whisky. Starting next month, the brand, distilled in the Highland town of Tain, will be packaged in an ultra-modern, curvy bottle featuring the “Signet,” inspired by ancient artwork on a Pictish stone.

“We believe the stylish, contemporary look will appeal to a much wider audience at a time when more and more people are opening their eyes to the world of malt whisky,” said Paul Neep, Glenmorangie’s Chief Executive.

Avenue Vine has more details on the repackeging ››

Also, visit The Herald for another article on the journey of repositioning