Lucy Liu draws attention to Chivas 25

Posted on October 4, 2007
Filed Under Blend, Event, Whisky Advertising, Whisky Fun, WhiskyBuzz |

Earlier this week we wrote about Chivas Regal launching their Chivas 25 year old as a tribute to the first Chivas being brought into the US. Here’s actress Lucy Liu on her way into the launch party.

The smart people at Pernod Ricard launched the new whisky at a glamorous, star-studded ceremony held at the New York Public Library the 28th of september.

The PR effect of that launch is making itself visible as images like these are spread around the internet.

Good work there Chivas!

Earlier posts about the Chivas 25 launch

Source: Bastardly.com