Wines and spirits giant Pernod Ricard is rejuvenating its Ballantine’s 12YO (12-year-old) whisky brand with refreshed structural and pack design by design agency Dragon.
The new design is part of Pernod Ricard’s plan to move the brand up the global volume rankings, while attracting a new generation of people, namely thirtysomething males and trade consumers.
Read more on DesignWeek
Listen to this post
