Ballantines 12 year old is getting dressed up

October 17, 2007

in Blend, Whisky Advertising, WhiskyBuzz

Ballantines_12

Wines and spirits giant Pernod Ricard is rejuvenating its Ballantine’s 12YO (12-year-old) whisky brand with refreshed structural and pack design by design agency Dragon.

The new design is part of Pernod Ricard’s plan to move the brand up the global volume rankings, while attracting a new generation of people, namely thirtysomething males and trade consumers.

Read more on DesignWeek

Listen to this post Listen to this post

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Previous post: Debate about the changed legislations for distillers of Scotch whisky

Next post: The Black Grouse launched in Global Travel Retail market