ThirdEyeDesign helps The Macallan with luxury positioning

Posted on October 22, 2007
Filed Under Whisky Advertising, WhiskyBuzz |

The Macallan has enlisted the help of ThirdEyeDesign to help the brand reinforce its positioning within the luxury spirits market.

The Macallan parent company the Edrington Group has briefed the consultancy, which was appointed without a pitch, to enhance the brand’s touch points, from printed literature and exhibitions through to point-of-sale material, focusing on photography, art direction and usage shots.

Third Eye has commissioned Design Bridge to assist with packaging design.

Source: DesignWeek

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