Glengoyne has announced the launch of a brand new addition to their Highland Single Malt range – Glengoyne Burnfoot. Marketed as a premium luxury product, this new single malt will be available worldwide, exclusively through Travel Retail outlets.
The brief was to attract a new target audience to take their first steps on the Glengoyne journey: the design positions itself at the heart of the Glengoyne range by taking the original 1833 name of Glengoyne Distillery (‘imaginatively’ named by George Connell – Burnfoot – as it sat around a burn) and its GPS location as its basis.
The name has heritage but the design takes the brand essence and adds a modern twist with fluorescent colour and contemporary typography. The label uses modern contour mapping references depicting Dumgoyne. The burn itself is illustrated in gold as though the whisky is flowing through the landscape itself.
Burnfoot is unaged but contains only Glengoyne single malt whiskies up to 34 years and is therefore a very high quality product that represents an interesting cross section of the Glengoyne character. Available in a one litre bottle at 40% volume, Burnfoot will retail for a standard recommended global price of €36/$50.
Iain Weir, Marketing Director of Ian Macleod Distillers, “We tasked our most talented young blender in conjunction with our distillery manager to prepare Burnfoot. Using a healthy percentage of first fill sherry casks, it offers a slightly smoother and sweeter taste than certain other variants in the Glengoyne range, but at the same time retains the distinctive qualities and depth of the whisky. It is therefore ideally positioned to appeal directly to whisky drinkers new to the Glengoyne brand”.
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