Beam Global Spirits & Wine is launching the first integrated brand campaign for Canadian Club Canadian Whisky in 20 years.
The No. 2 Canadian whisky, celebrating its 150th anniversary next year, is getting a multi-layered national advertising campaign with the pugnacious theme “Damn Right Your Dad Drank It.”
Central to the effort are sepia-toned Kodaks from the 1960s and 1970s of guys holding gals and rocks glasses of whisky cocktails made with Canadian Club. The message is that consumers’ dads were cool, stylish and masculine, and so were their whisky cocktails.
Read the full story over at MediaPost Publications
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