Malt Advocate awards Bruichladdich with Pioneer of the Year

Posted on November 2, 2007
Filed Under Awards, Event, Islay, WhiskyBuzz |

It was at a ceremony in New York last night the world’s leading whisky publication has awarded Islay’s Bruichladdich Distillery with Pioneer of the Year.

The award was made by The Malt Advocate for the innovative distillation programme, imaginative ACE maturation policy, and novel bottling concepts. The ceremony took place in Times Square’s Marriott Hotel in front of 2000 industry representatives, world-wide distillers and whisky fans.

Jim McEwan, Bruichladdich’sproduction director, collected the award: “We love to challenge that fuddy-duddy image of single malt and add a little magic, some excitement. Sure, we ruffle a few feathers on the way, but that’s pioneering…”

In addition to normal double distillation the company uses treble and quadruple distillation techniques, producing the highest strength single malt in the world. Controversial experimentation with superior quality French oak casks from famous wineries such as Latour, Yquem and Opitz has added extra diversity of flavour. This daring-to-differ attitude has been criticised as irresponsible by leading industry players.

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One Response to “Malt Advocate awards Bruichladdich with Pioneer of the Year”

  1. Scandic City, Linköping - 20:45 « Terroir on November 6th, 2007 8:14 pm

    [...] går bra för whiskytillverkaren Bruichladdic, senast handlar det om att man belönades med utmärkelsen Pioneer of the Year i New York för: innovative distillation programme, [...]

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