Ian Macleod Distillers has just launched a new five figure advertising campaign for its Six Isles Island Blended Malt Scotch Whisky.
Developed by Robertson Darby Advertising, the new campaign, titled ‘Six Island Malts in one glass’ has been created to reinforce The Six Isles unique position as the only blended malt scotch whisky in the world that combines whiskies from all six of the whisky producing Scottish islands.
The campaign debuted in the current issue of Whisky Magazine and will be rolled out in a number of consumer titles in both the UK and across Europe.
Iain Weir, Director of Marketing for Ian Macleod Distillers commented: “The new campaign is really about simplifying our message to consumers. The focus is on the quality content of the product and reinforcing The Six Isles USP as the only blended malt that has whiskies from all six whisky producing islands”.
The Six Isles is widely available both in the UK and worldwide as well as Travel Retail outlets, retailing RRP £19.99.
