The Famous Grouse and Maxxium has announced the launch of a new way of drinking across selected bars worldwide. The first innovation of its kind in the whisky industry, the new device (The Frozen Serve) allows the dispensing of The Famous Grouse at -18ºC (0F).
The key element of this frozen serve is the unique ‘frozen bottle’ which is kept chilled and is placed on the front bar; with the cooler containing the whisky, stored under the counter out of sight. The bottles’ unique look and presence on the front bar therefore creates great consumer interest and intrigue.
According to Derek Brown, brands heritage director for The Famous Grouse; “Served neat, The FrozenFAMOUS, creates a chilled, really smooth and silky drink. By freezing the whisky to -18ºC it minimises the strong smell of the whisky and releases the flavours in the back of the mouth as the whisky warms.”
Maxxium Worldwide discovered the Frozen Serve as a local Finnish idea and developed the concept together with its shareholders and its supplier Barfix under full exclusivity.
The FrozenFAMOUS will be rolled out from 1st of December across more than 30 markets worldwide. Initially it will be on test in a number of selected contemporary outlets.
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For a limited period this Christmas, Johnnie Walker Blue Label blended Scotch whisky is offering whisky connoisseurs a unique gift – a Bespoke Blending experience.
Hosted by Johnnie Walker Whisky Ambassador Charlie Smith, this unique experience will begin with a personal introduction to Johnnie Walker Blue Label with a tasting of some of the rarest malt and grain whiskies from the Johnnie Walker stocks. Charlie has a distinguished career with more than 32 years experience as a Master Distiller, including manager at the famous Talisker distillery on the Isle of Skye. With his unrivalled skill and knowledge, Charlie will lead you through the tasting and nosing of some of the rarest whiskies in the world.
Johnnie Walker Blue Label Ambassador Charlie Smith said, “The story and artistry surrounding Blue Label and why it is the ultimate expression of the Master Blenders art is fascinating. Having access to these incredible whiskies selected to create Johnnie Walker Blue Label is such a rare insight; it’s a pleasure to be able to share this with others. Bespoke Blend By Blue Label really is the ultimate gift for a whisky lover.”
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I got a mail from Compass Box telling me about the 2007 limited releases. Hidden somewhere in the mail was also a note about a new site.
The 2007 limited release include Hedonism, Flaming Hearts & Canto Cask Series.
Hedonism is CB’s seminal and award winning Scotch grain whisky. They bottle it once or twice per year, depending on our ability to source the quality of casks they require. Rare and old, it’s something special for the collector or the new whisky enthusiast.
Flaming Heart is a big, bold malt whisky that combines peaty-smokiness with the richness of French oak aging. It is a style all its own in the world of Scotch malt whisky.
Finally the The Canto Cask Range is a first for Compass Box: a range of 16 single cask, cask-strength Scotch malt whiskies. Each cask held the same malt whisky, but for the last 18 months the whiskies were aged on a range of different new oaks, both French and American, in a variety of different toasts.
Compass Box is one of my favorite whiskies. I can really recommend them.
Visit their site here.
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A £55,000 drinks cabinet with some of the world’s rarest whisky goes on sale today at Harrods.
Custom built for The Macallan, the ‘one of a kind’ LINLEY drinks cabinet will contain six single malt vintages from the Fine & Rare collection: 1937, 1940, 1948, 1955, 1966 and 1970.
Handcrafted from English Oak and Burr Oak, the drinks cabinet also includes six bespoke crystal LINLEY whisky tumblers, cigar humidor and a secret compartment which has become a signature feature of LINLEY furniture.
The extraordinary expressions of vintage Macallan from the Fine & Rare collection are each carefully selected for their unsurpassed quality and rarity – representing the finest single malt from that year. Each bottle has a wonderful diversity of colour from light beech through to dark walnut, with aromas and tastes ranging from the lightly peated vintages to those with fresh floral aromas or rich sherried flavours.
The range is so highly sought after that many are only available through private sale via
auction houses or whisky collectors.
The Macallan and LINLEY cabinet will be sold in a World of Whisky and Watches evening on Thursday 13 December hosted at By Appointment at Harrods from 5:30 pm to 7:30 pm.
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