Bushmill will be celebrating ‘Irish at its Best’ next year when it marks the 400th anniversary of the original licence to distil granted to the area in 1608.
The anniversary celebrations will include a range of marketing activities designed to focus media and consumer attention on the brand’s heritage, provide trade support in all key global markets and help deliver brand growth now and in the future.
The anniversary programme kicks off with the release of a special edition whiskey, Bushmills 1608 Irish whiskey, alongside the brand’s first ever-global advertising campaign, new anniversary packaging and sponsorship of the Irish Rugby team. Further campaign activity and product innovations are planned for 2008, with more announcements scheduled for early next year.
The 1608 will go on general release in the brand’s key markets from February through December 2008 and in subsequent years, will only exclusively be available in travel retail outlets and at the Distillery itself.
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Will this long anticipated addition to the great Bushmills Whiskeys be available in the United States? What is the approximate cost at the Duty Free shop at Shannon Airport?? I can not WAIT for a TASTE !!!!!!!!!
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