Do it the Bowmore Way

Posted on February 26, 2008
Filed Under Islay, Whisky Advertising, Whisky Fun, Whisky websites, WhiskyBuzz |

Bowmore is inviting consumers to discover premium experiences with the launch of an extension to their website – The Bowmore Way.

A series of films illustrating the perfect way to make the most of experiences will feature on www.thebowmoreway.com, with an expert providing a step-by-step guide.

Grandmaster Jacob Aagaard, British Chess Champion shows the Bowmore way to checkmate in just four moves while Maria Soep, the World’s Champion Porridge Maker from the Roineabhal Guesthouse in Kilchrenan in the far north of Scotland advises how to cook porridge to perfection.

Glen Moore, Bowmore brand director, said: “This unique online development allows Bowmore to drive awareness across domestic and international markets”

Other advice includes: how to tie a bow tie; lighting a cigar; shucking an oyster as well as extending consumers whisky knowledge by showing how to cut peat; turn barley and nose whisky.

What’s extra cool is that this is the first campaign I’ve seen coming out from a Whisky brand that utilizes the blog as a content management tool. Good work Bowmore!