[updated with new photos of bottles and packaging 2008 07 03]
I’ve always been a fan of Bruichladdich original styled Islay whisky, so I’m glad to report on some new “ cuvée’s” from the destillery.
The multi-vintage range concept now launched by Bruichladdich was originally inspired by Champagne’s Remi Krug: “With a single vintage, it is God who decides on the quality. But with a multi-vintage, I am God.”
The three new bottlings, Rocks, Waves and Peat has been assembled by Jim McEwan from several ages of Bruichladdich single malt, from different cask types and diverse whisky characteristics. All of them are designed to show the full repertoire of Bruichladdich style and peat flavour – the whole gamut of Islay whiskies.
MD Mark Reynier describes the new range as follows:
“Rocks is the classic aperitif cuvée – minimal peat, so deliciously fresh and fruity – with a surprisingly sophisticated flavour profile thanks to the French oak cask influences.”
“Waves is mildly peaty at around 15ppm, beguilingly elegant with oodles of Bruichladdich finesse and fruit. A real anytime of day dram.”
“Peat does what it says on the tin. It replaces the 3D range, has been toned down a bit with an average peatiness of around 35ppm. Plenty of peat but with out the medicine.”
The full descriptions from Bruichladdich follows here:
BRUICHLADDICH PEAT, the third in Bruichladdich’s new Multi-Vintage Trilogy has been created to offer a heavily peated flavour whisky – the ultimate peat destination in this unique new “trilogy”, designed and crafted by our Head Distiller, Jim McEwan.
“Peat “ showcases the unique heavily peated Bruichladdich style where the heavier sea iodine flavours that can dominate other Islay peated whiskies is subdued and made more elegant by Bruichladdich’s Victorian long neck stills. The bold new packaging design features an atmospheric image of the Rhinns of Islay, and gives Bruichladdich Peat a powerful presence on shelf and reinforces its truly unique position in the market.
TASTE DESCRIPTORS: Vanilla wafers, pear, melon,
cracked black pepper and smoke.
BRUICHLADDICH WAVES, the second in Bruichladdich’s new Multi-Vintage Trilogy range has been redeveloped for 2008 with striking new packaging design and a new medium peated flavour profile.
Master distiller Jim McEwan has reduced its peating level slightly to give it wider appeal
and has selected a mix of different ages of Bruichladdich matured in Bourbon and Madeira casks to create an incredibly rich, medium peated Bruichladdich.
The bold new pack design evokes the power of the Atlantic shores of Islay – the home of
Bruichladdich and the marine influence that helps to make our whisky so special – and gives Bruichladdich Waves a powerful presence on shelf and reinforces its truly unique position in the market.
TASTE DESCRIPTORS: Cranberry, dates, juniper berries, citrus tang and fresh mint.
BRUICHLADDICH ROCKS in more ways than one – as only Bruichladdich can.
Bruichladdich Rocks has been re-designed as the first in Bruichladdich’s new Multi-Vintage Trilogy where Master Distiller, Jim McEwan has selected superb quality casks from a variety of ages, and then has additionally matured the spirit in excellent quality French red wine casks to create a layered, fruity and complex set of whiskies. At a competitive price.
The quality is a testament to Jim’s cooperage experience, his extraordinary palate, the quality of the American and French oak, and the quality of the Rhinns of Islay water that for millennia has filtered up through the oldest rocks in the whisky world.
Lastly, bold new packaging design gives Bruichladdich Rocks a powerful presence on shelf and reinforces its truly unique position in the market.
TASTE DESCRIPTORS: Red apple, pomegranate, spice, brown sugar and vanilla.
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The Sensie always reminded us to keep up our hands. ,
As a result, principals often feel it is better to stay above the fray. ,