Clontarf Irish Whiskey launches light-hearted website

Posted on July 28, 2008
Filed Under Irish Whiskey, Whisky Advertising, Whisky websites |

Street Insider reported today that Clontarf Irish Whiskey has launched a new website as part of its brand-building

Earlier this year, Clontarf unveiled a new package and launched its “New Irish” marketing campaign. The “New Irish” is all about putting a new spin on an old standby.

The lighthearted website, www.clontarfwhiskey.com, pokes good-natured fun at the things typical whiskey sites take very seriously - history, the distilling process, tasting notes - basically the category itself. Each section of Clontarf’s new site is presented with a whimsical wit. You can rewrite the history of the Battle of Clontarf or take a whiskey personality test to determine the perfect Clontarf cocktail for you–even the cocktail recipes are written with the “New Irish” in mind. Many of the options on the site are interactive and viral–you can share them with your friends

The site launches with the “New Irish Xposed” Photography Contest. Participants are invited to send in their photographic vision of what the “New Irish” means to them. Whether it is a fresh take on Irish Eyes or on the Celtic Tiger, the innovative contest is sure to spark creative submissions as clever as Clontarf’s own campaign. All accepted entries will be posted to the Clontarf website. The grand prize is $5,000 and the winning photograph will be included in Clontarf’s marketing campaign. Entries must be submitted by October 31, 2008.

“The Clontarf website is clever and irreverent. We looked at our target demographic and decided to take an unexpected direction for an Irish whiskey. We took some cues from the vodka and beer categories, put an Irish twist on it and let loose,” said Roseann Sessa, vice president marketing and public relations.