Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.
The Langs name is a traditional, independent, long established brand, with the additional benefit of being granted a Royal Warrant by Her Majesty the Queen Mother in 1984.
The Langs blend has a high malt content in comparison to many of its competitors, with the renowned Glengoyne Highland Single Malt Scotch Whisky at its heart, a sign of its quality, along with a number of other top ranking malts.
The design brief was to emphasise Langs great history, heritage, provenance and location, giving this ‘Glengoyne blend’ greater shelf presence and product premiumisation.
“The redesign will increase on and off-trade penetration in leading outlets in key developing markets worldwide. Langs Supreme offers those in the know, exceptional quality and authenticity and its stylish packaging and premium re-position now properly reflects this” said Iain Weir, Marketing Director of Ian Macleod Distillers.
Langs Supreme is available in a range of sizes – 4.5 litre, 1.5 litre, 1 litre, 75cl, 70cl, 35cl and 5cl. RRP for 70cl is £12.99/$25.99/€16.50. Principally sold in global and travel retail markets, Langs is also available throughout the UK in bars, clubs, cash and carries, wholesalers, supermarkets and convenience stores.
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{ 2 comments… read them below or add one }
Hi,
I like your Langs whisky very much, but my supplier stopped selling it. Can you tell me who is importing it now in Belgium ?
Thanks and best regards
Roger Vanoirbeek
Hallo, pas nu gezien en waarschijnljk veel te laat maar heb zonet Lang ’s whisky gekocht bij iemand in Melle (Gent).
De verkoper heet dhr. Lagaert en is te bereiken op mlagaert.telenet.be Hij heeft momenteel nog 3 flessen liggen en verkoopt die aan een soldenprijsje van 25 euro- voor alle 3 jaja!
Mocht u hem contacteren mag u hem gerust mijn complimenten doen, het is een heel correcte, zelfs vriendelijke verkoper.
Vriendelijke groeten, Peter De Cooman (Wetteren)