The Queen Mother’s favorite whisky blend gets dressed up

Posted on July 31, 2008
Filed Under Blend, Design, Whisky Advertising, WhiskyBuzz |

Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.

The new bottle design, developed by the award winning Graphic Partners Ltd, updates the current traditional Langs Supreme packaging, to create a far more premium design, in keeping with the award winning quality of the blend inside.
The Langs name is a traditional, independent, long established brand, with the additional benefit of being granted a Royal Warrant by Her Majesty the Queen Mother in 1984.

The Langs blend has a high malt content in comparison to many of its competitors, with the renowned Glengoyne Highland Single Malt Scotch Whisky at its heart, a sign of its quality, along with a number of other top ranking malts.

The design brief was to emphasise Langs great history, heritage, provenance and location, giving this ‘Glengoyne blend’ greater shelf presence and product premiumisation.

“The redesign will increase on and off-trade penetration in leading outlets in key developing markets worldwide. Langs Supreme offers those in the know, exceptional quality and authenticity and its stylish packaging and premium re-position now properly reflects this” said Iain Weir, Marketing Director of Ian Macleod Distillers.

Langs Supreme is available in a range of sizes – 4.5 litre, 1.5 litre, 1 litre, 75cl, 70cl, 35cl and 5cl. RRP for 70cl is £12.99/$25.99/€16.50. Principally sold in global and travel retail markets, Langs is also available throughout the UK in bars, clubs, cash and carries, wholesalers, supermarkets and convenience stores.