I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.
It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.
Head over to the NotCot site and read more.
{ 1 comment… read it below or add one }
It seems that Macallan does more single malt whiskey tasting than the other malt makers. Macallan whiskey is indeed a very tasty, widely appealing speyside Malt. I have never had a sip I didn’t immensely enjoy.
http://scotchsinglemalt.com/single-malt-scotch/macallan