Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.
The new bottle design, developed by the award winning Graphic Partners Ltd, updates the current traditional Langs Supreme packaging, to create a far more premium design, in keeping with the award winning quality of the blend inside.
The Langs name is a traditional, independent, long established brand, with the additional benefit of being granted a Royal Warrant by Her Majesty the Queen Mother in 1984.
The Langs blend has a high malt content in comparison to many of its competitors, with the renowned Glengoyne Highland Single Malt Scotch Whisky at its heart, a sign of its quality, along with a number of other top ranking malts.
The design brief was [click to continue…]
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Cooley Distillery, Irelands only independent Irish whiskey distillery, has won a record 9 Gold Medals at the 2008 International Wine & Spirits Competition (IWSC).
This was the first time that an Irish whiskey distiller managed to collect 9 IWSC Gold Medals, including 8 “Best in Class”. IWSC medals, awarded on a strict points system, are the most prestigious honours bestowed to the drinks industry as they recognise the elite in the world of wine and spirits.
Cooley’s golden run continues from the San Francisco World Spirits Competition where the Louth based distiller won 6 double gold medals earlier this year.
“2008 has been our most successful year to date. Winning 21 Gold Medals, between the IWSC and San Francisco World Spirits Competition, in the year of our 21st birthday, shows how our distillery and our whiskey has truly come of age” said Jack Teeling, Marketing Director for Cooley Distillery.
Cooley Distillery has collected more Awards over the last twelve years than any other Irish whiskey distillery with over 140 International Awards to its name.
List of Gold Medals at the 2008 IWSC
Gold Medal & Best in Class, Kilbeggan 15 Year Old Blended Irish Whiskey
Gold Medal & Best in Class, Connemara Peated Single Malt
Gold Medal & Best in Class, Connemara 12 Year Old Peated Single Malt
Gold Medal & Best in Class, Tyrconnell 10 Year Old Sherry Finish Single Malt
Gold Medal & Best in Class, Tyrconnell 15 Year Old Single Cask Single Malt
Gold Medal & Best in Class, Greenore 8 Year Old Single Grain
Gold Medal & Best in Class, Lockes 8 Year Old Single Malt
Gold Medal, Lockes Blended Irish Whiskey
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Following up the 2007 Hedonism that won the World Whiskies Award for World’s Best Grain Whisky, Compass Box has announce the release of the 2008 bottling.
The stuff that floats inside the Hedonism is choosen from different ages and from different distilleries to achieve a balance of flavour characteristics: depth and complexity from the 20 to 30 year-old whiskies, and sweetness, fruit and structure from the 13 to 20 year-old whiskies.
According to Compass Box, on average, the 2008 Hedonism is over 20 years-old
Head over to their website and pick up one for your Father
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Bushmill will be celebrating ‘Irish at its Best’ next year when it marks the 400th anniversary of the original licence to distil granted to the area in 1608.
The anniversary celebrations will include a range of marketing activities designed to focus media and consumer attention on the brand’s heritage, provide trade support in all key global markets and help deliver brand growth now and in the future.
The anniversary programme kicks off with the release of a special edition whiskey, Bushmills 1608 Irish whiskey, alongside the brand’s first ever-global advertising campaign, new anniversary packaging and sponsorship of the Irish Rugby team. Further campaign activity and product innovations are planned for 2008, with more announcements scheduled for early next year.
The 1608 will go on general release in the brand’s key markets from February through December 2008 and in subsequent years, will only exclusively be available in travel retail outlets and at the Distillery itself.
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The Famous Grouse and Maxxium has announced the launch of a new way of drinking across selected bars worldwide. The first innovation of its kind in the whisky industry, the new device (The Frozen Serve) allows the dispensing of The Famous Grouse at -18ºC (0F).
The key element of this frozen serve is the unique ‘frozen bottle’ which is kept chilled and is placed on the front bar; with the cooler containing the whisky, stored under the counter out of sight. The bottles’ unique look and presence on the front bar therefore creates great consumer interest and intrigue.
According to Derek Brown, brands heritage director for The Famous Grouse; “Served neat, The FrozenFAMOUS, creates a chilled, really smooth and silky drink. By freezing the whisky to -18ºC it minimises the strong smell of the whisky and releases the flavours in the back of the mouth as the whisky warms.”
Maxxium Worldwide discovered the Frozen Serve as a local Finnish idea and developed the concept together with its shareholders and its supplier Barfix under full exclusivity.
The FrozenFAMOUS will be rolled out from 1st of December across more than 30 markets worldwide. Initially it will be on test in a number of selected contemporary outlets.
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