The Queen Mother’s favorite whisky blend gets dressed up

Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.

The new bottle design, developed by the award winning Graphic Partners Ltd, updates the current traditional Langs Supreme packaging, to create a far more premium design, in keeping with the award winning quality of the blend inside. 
The Langs name is a traditional, independent, long [...]

Cooley distillery is on a run

Cooley Distillery, Irelands only independent Irish whiskey distillery, has won a record 9 Gold Medals at the 2008 International Wine & Spirits Competition (IWSC).
This was the first time that an Irish whiskey distiller managed to collect 9 IWSC Gold Medals, including 8 “Best in Class”. IWSC medals, awarded on a strict points system, are [...]

Hedonism 2008 Bottling Released

Following up the 2007 Hedonism that won the World Whiskies Award for World’s Best Grain Whisky, Compass Box has announce the release of the 2008 bottling.
The stuff that floats inside the Hedonism is choosen from different ages and from different distilleries to achieve a balance of flavour characteristics: depth and complexity from the 20 to [...]

Bushmill 1608 launched in february 2008 to mark 400 year anniversary

Bushmill will be celebrating ‘Irish at its Best’ next year when it marks the 400th anniversary of the original licence to distil granted to the area in 1608.
The anniversary celebrations will include a range of marketing activities designed to focus media and consumer attention on the brand’s heritage, provide trade support in all key [...]

A frozen grouse for New Years

The Famous Grouse and Maxxium has announced the launch of a new way of drinking across selected bars worldwide. The first innovation of its kind in the whisky industry, the new device (The Frozen Serve) allows the dispensing of The Famous Grouse at -18ºC (0F).
The key element of this frozen serve is the unique ‘frozen [...]

Make this Christmas a blue one with the help of Johnnie Walker

For a limited period this Christmas, Johnnie Walker Blue Label blended Scotch whisky is offering whisky connoisseurs a unique gift - a Bespoke Blending experience.
Hosted by Johnnie Walker Whisky Ambassador Charlie Smith, this unique experience will begin with a personal introduction to Johnnie Walker Blue Label with a tasting of some of the rarest [...]

Six Isles Island Blend Whisky featured in new advertising campaign

Ian Macleod Distillers has just launched a new five figure advertising campaign for its Six Isles Island Blended Malt Scotch Whisky.
 
Developed by Robertson Darby Advertising, the new campaign, titled ‘Six Island Malts in one glass’ has been created to reinforce The Six Isles unique position as the only blended malt scotch whisky in the world [...]

J&B Whisky has launched a party online

We reported earlier on J&B’s new advertising concept - Start a party. Now they have followed up the campaign with a website where visitors can start their own party. One of the more fun things is that they have created crystal party balls that you can download for your computer.
The site is part of a [...]

The Black Grouse launched in Global Travel Retail market

The Edrington Group, makers of The Famous Grouse, has today announced the launch of The Black Grouse whisky to the Global Travel Retail market.
The Black Grouse is a blend of The Famous Grouse with fine Islay malt whiskies to create a smooth, peated, blended whisky. The Black Grouse is the newest addition to The Famous [...]

Ballantines 12 year old is getting dressed up

Wines and spirits giant Pernod Ricard is rejuvenating its Ballantine’s 12YO (12-year-old) whisky brand with refreshed structural and pack design by design agency Dragon.
The new design is part of Pernod Ricard’s plan to move the brand up the global volume rankings, while attracting a new generation of people, namely thirtysomething males and trade consumers.
Read [...]

John Glaser and Compass Box featured Wired Magazine

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One of my favorite technology magazines Wired published an article last week about one of my favorite blenders - John Glaser. John is one of the more innovative people in the business with his own brand Compass Box.
Well worth a read. Here it is.
Notable, John Glaser has had his problems with [...]

Lucy Liu draws attention to Chivas 25

Earlier this week we wrote about Chivas Regal launching their Chivas 25 year old as a tribute to the first Chivas being brought into the US. Here’s actress Lucy Liu on her way into the launch party.
The smart people at Pernod Ricard launched the new whisky at a glamorous, star-studded ceremony held at the New [...]

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