Knob Creek lovers should plan for some serious lounging at Lexington Bluegrass Airport

Knob Creek Kentucky Straight Bourbon Whiskey, the world’s No. 1 selling super-premium bourbon, invites travelers to grab a seat and a glass of Kentucky Straight Bourbon Whiskey at the new Knob Creek Bourbon Lounge in the main concourse of the Lexington Bluegrass Airport. 
The Knob Creek Bourbon Lounge menu will feature signature Knob Creek Bourbon [...]

Four Roses Bourbon is back in business after a 45 year long hangover.

Bourbon connoisseurs in Illinois may experience déjà vu, as a long-time favorite Bourbon is returning to the area after a 45-year absence.
Four Roses Bourbon was the top-selling U.S. Bourbon during much of the 1930s, ’40s and ’50s, when its distribution changed to focus solely overseas. The Kentucky-made Bourbon is making its comeback with Four Roses [...]

Beam Global celebrates Bourbon with a new whiskey website

Beam Global Spirits & Wine, Inc. commemorates “National Bourbon Heritage Month” by launching www.americasnativespirit.com – an interactive tour of America’s indigenous spirit and its unique link to more than 200 years of American history.
The “America’s Native Spirit” website features bourbon-inspired cocktail and culinary recipes, tips on how to taste and savor bourbon, and a [...]

First edition of the Parker’s Heritage Collection

Heaven Hill Distilleries, USA’s largest independent family-owned spirits producer and marketer, has announced the release of the first edition of Parker’s Heritage Collection, a limited annual series of rare, aged American Whiskeys that pays tribute to 6th Generation Master Distiller Parker Beam.
Heaven Hill is the world’s second-largest holder of aging American Whiskey with over 700,000 [...]

United States Senate Declares September ‘National Bourbon Heritage Month

Avenue Vine reports that Bourbon lovers around the country are raising a glass to the U.S. Senate today for passing a resolution, just before it adjourned, officially declaring September 2007 “National Bourbon Heritage Month,” according to the Distilled Spirits Council.
Read the full story over at Avenue Vine

A new Baby from New York

New York’s only distillery, Tuthilltown Spirits. is about to release a new batch of Hudson Baby Bourbon.
Hudson Baby Bourbon is made with 100% New York State corn. nothing added, no sugar, no caramel coloring. Double distilled to 80% abv then aged in small charred American oak casks for 3-4 months. This is honest single-grain whiskey. [...]

Hold your horses, here’s the Woodford Reserve 2007 Kentucky Derby bottle

Adding to its reputation as the signature bourbon of thoroughbred racing, Woodford Reserve, an award-winning small-batch bourbon, is honoring the country’s favorite horse race with the release of its 2007 Kentucky Derby® bottle (set to release April 2007). A product from the historic Woodford Reserve Distillery in Versailles, Kentucky, this year’s limited edition Derby bottle [...]

Mr Jack Daniel goes Posh

Gentleman Jack Rare Tennessee Whiskey’s Refining New Look
The Jack Daniel Distillery has unveiled its new Gentleman Jack Rare Tennessee Whiskey bottle that officials said would bring a new “refinement” to the brand’s outward appearance. But they were quick to point out one thing that has not and will not change: the whiskey.
The redesigned Gentleman Jack [...]

JIM BEAM LAUNCHES NEW TELEVISION ADVERTISEMENTS

Four New Ad Spots Highlight Bourbon Brand’s Heritage and Authenticity

Jim Beam bourbon, the world’s No. 1 selling bourbon brand, announced last thursday the launch of four new television advertisements. These television executions are an extension of the brand’s first-ever national television campaign which launched in September 2005 and incorporate the positioning established by [...]

Jim and Mark are selling their pants off.

Beam Global Spirits & Wine are spending $70 million to upgrade their plant.
Beam and its parent company, Fortune Brands, also are spending nearly $50 million between the Maker’s Mark distillery a few miles away in Loretto and a bottling and production plant in Frankfort.


Industry leaders say it’s the biggest production boom in the American whiskey [...]