Inspiration

It has nothing to do with Whisky. But as a Swede I would just like to pay tribute to Ingmar Bergman, one of the worlds greatest directors.

Ingmar died quietly today in his home on the small island Fårö, Sweden. Bergman was 89 years old.

Among the many people that talked of his greatness was Woody Allen.
He said in a 70th birthday tribute in 1988: “probably the greatest film artist, all things considered, since the invention of the motion picture camera,”

Rest in peace.

Read more on CNN.com

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But, following our recent comments on how whisky brands needs to snap up when it comes to online branding, this new wine brand Kid You Not, created by the fourth generation offspring of the Brothers Brothers clan hopefully inspires.

The cute name – an irreverent reference to the family link – also hints at the brand’s sense of fun and adventure. Expect interesting drops in red and white including distinctive European blends known as Viognier Roussane, originating from the Rhône Valley in France, and Tempranillo Graciano, inspired by the great Riojas of Spain.

When do we see the first Kid You Not or Fat Pig styled Whisky from one of the big players?
Hanyu from Japan, that we reported on earlier was on that path. Maybe they were ahead of their time since they had to shut down. Compass Box is of course well on their way as well.

Come-on, give us Jim “The Holigan” Beam, Mac the Knife by The Macallan, Slimy Frog from Laphroaig, Sexy Sue by Singleton….

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