World class alpine ski trainer rates Whisky

Anja Pärson, the worlds most merited alpine skier is having her father as her trainer. In an interview in Swedish newspaper Svenska Dagbladet her father let’s us know that he collects malt whiskies and rates his top five.
Her father & trainer Anders Pärson picks up a bottle here and there when he’s on the road [...]

Let’s remember Ingmar Bergman

It has nothing to do with Whisky. But as a Swede I would just like to pay tribute to Ingmar Bergman, one of the worlds greatest directors.
Ingmar died quietly today in his home on the small island Fårö, Sweden. Bergman was 89 years old.
Among the many people that talked of his greatness was Woody Allen.
He [...]

This is NOT a Whisky

But, following our recent comments on how whisky brands needs to snap up when it comes to online branding, this new wine brand Kid You Not, created by the fourth generation offspring of the Brothers Brothers clan hopefully inspires.
The cute name - an irreverent reference to the family link - also hints at the brand’s [...]