Street Insider reported today that Clontarf Irish Whiskey has launched a new website as part of its brand-building
Earlier this year, Clontarf unveiled a new package and launched its “New Irish” marketing campaign. The “New Irish” is all about putting a new spin on an old standby.
The lighthearted website, www.clontarfwhiskey.com, pokes good-natured fun at the things typical whiskey sites take very seriously – history, the distilling process, tasting notes – basically the category itself. Each section of Clontarf’s new site is presented with a whimsical wit. You can rewrite the history of the Battle of Clontarf or take a whiskey personality test to determine the perfect Clontarf cocktail for you–even the cocktail recipes are written with the “New Irish” in mind. Many of the options on the site are interactive and viral–you can share them with your friends
The site launches with the “New Irish Xposed” Photography Contest. Participants are invited to send in their photographic vision of what the “New Irish” means to them. Whether it is a fresh take on Irish Eyes or on the Celtic Tiger, the innovative contest is sure to spark creative submissions as clever as Clontarf’s own campaign. All accepted entries will be posted to the Clontarf website. The grand prize is $5,000 and the winning photograph will be included in Clontarf’s marketing campaign. Entries must be submitted by October 31, 2008.
“The Clontarf website is clever and irreverent. We looked at our target demographic and decided to take an unexpected direction for an Irish whiskey. We took some cues from the vodka and beer categories, put an Irish twist on it and let loose,” said Roseann Sessa, vice president marketing and public relations.
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Cooley Distillery, Irelands only independent Irish whiskey distillery, has won a record 9 Gold Medals at the 2008 International Wine & Spirits Competition (IWSC).
This was the first time that an Irish whiskey distiller managed to collect 9 IWSC Gold Medals, including 8 “Best in Class”. IWSC medals, awarded on a strict points system, are the most prestigious honours bestowed to the drinks industry as they recognise the elite in the world of wine and spirits.
Cooley’s golden run continues from the San Francisco World Spirits Competition where the Louth based distiller won 6 double gold medals earlier this year.
“2008 has been our most successful year to date. Winning 21 Gold Medals, between the IWSC and San Francisco World Spirits Competition, in the year of our 21st birthday, shows how our distillery and our whiskey has truly come of age” said Jack Teeling, Marketing Director for Cooley Distillery.
Cooley Distillery has collected more Awards over the last twelve years than any other Irish whiskey distillery with over 140 International Awards to its name.
List of Gold Medals at the 2008 IWSC
Gold Medal & Best in Class, Kilbeggan 15 Year Old Blended Irish Whiskey
Gold Medal & Best in Class, Connemara Peated Single Malt
Gold Medal & Best in Class, Connemara 12 Year Old Peated Single Malt
Gold Medal & Best in Class, Tyrconnell 10 Year Old Sherry Finish Single Malt
Gold Medal & Best in Class, Tyrconnell 15 Year Old Single Cask Single Malt
Gold Medal & Best in Class, Greenore 8 Year Old Single Grain
Gold Medal & Best in Class, Lockes 8 Year Old Single Malt
Gold Medal, Lockes Blended Irish Whiskey
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15-Year-Old Greenore on Limited Release
The only independent Irish whiskey distiller, Cooley Distillery, has released a 15-year-old small batch bottling of Greenore Single Grain Whiskey. This is the World’s oldest bottling of Irish grain whiskey ever released. Single Grain whiskeys are very rare as most grain whiskey is used in Blended whiskeys.
The 15-year-old follows the very successful 8-year-old Greenore, which has won countless awards around the world. This latest addition to the celebrated Cooley collection of whiskeys is bottled from a small batch of casks hand picked by Cooley’s Master Blender Noel Sweeney. The whiskey is aged in single use bourbon oak casks imported from Kentucky and the whiskey matures in the 200-year-old granite warehouses of the Old Kilbeggan Distillery in County Westmeath.
The release of the 15-year-old will be limited to just 5,000 bottles while the award winning Greenore 8-year-old will be maintained as a permanent offering. The extra aging of the Greenore 15-year-old produces a more complex robust whiskey with new depths and layers of flavours that compliment the smooth sweet buttery vanilla notes that makes the 8-year-old so popular.
Greenore Single Grain won a gold medal in 2007 at the International Wine and Spirits Competition and a Double Gold at the 2008 San Francisco World Spirits Competition.
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Jameson whisky uses PointRoll technology to promote their brand online.
With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site and content they were already browsing.
This new ad from Jameson explores the multitude of reasons people may be attracted to Jameson Irish Whiskey.
The banner uses various parts of the label to inform people more about the heritage and history of Jameson’s.
From a design perspective, it’s simple, clean and stands out on the page. The bottle is the hero of the ad, and can’t be ignored. The “Roll over for a taste” is equally straightforward, because of the prominence of the bottle.
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We’re always delighted to see that distilleries start or reopen. Because that gives us yet another opportunity to taste some new variations of this wonderful beverage called whisky.
This time it’s an Irish distillery, Kilbeggan, that’s decided to start up its engines again. We would like to send you our best and also pass the information along to you other whisky fans present in the Whiskygrotto. Don’t forget to pass the blogg around to your friends – the more the merrier!
Kilbeggan was actually the first legal distillery in the world and John Lockes started to produce his whiskey in the city of Kilbeggan in the year 1757. The whiskey got quite famous in the 19th century. After several difficult years the distillery closed down in 1953. But in 1994 Kilbeggan once again entered the market and now they’ve also opened its old distillery again.
Source The Belfast Telegraph.
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