From the category archives:

Whisky Advertising

I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.

the_macallan_twitter_tasting

It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.

Head over to the NotCot site and read more.

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Dear whisky lovers.

Last year in September I had to shut down my advertising agency due to different point of views among the owners. I found myself in a situation where I either could start a new company or get employed. My choice was to start a new company – Ronnestam Innovative Communication.

I’ve been blogging on marketing for some years now, but when I found my self in that position I felt I had to throw in an extra gear. Therefor most of my focus during the end of 2008 and now in the beginning of 2009 has been the Ronnestam.com blog.

It has paid of. My blog is now awarded for a price as Swedens best blog on marketing and also the category trend and future communication.

Your vote matters

I hope I’ll find time to speed up the whisky blogging soon again, but until then – please visit my communication blog and if you find it interesting head over to Daytona YABA awards and place your vote on me in the two categories where you find Johan Ronnestam.

Happy New Year!

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Knob Creek, the Kentucky straight bourbon whiskey has added a new community added to their website. It’s called the “Expedition Map.”

The Expedition map let’s users post their stories, videos, and photos and join in a community of Kentucky straight bourbon whisky lovers. From discovering a 100-foot tall tower of junk or finding a new bar where you can enjoy Knob Creek, the Expedition Map is all about letting you share whatever you want to fellow whiskey lovers.

Great example of digital communication. One downside is that Knob Creek monitors what you post and only let’s through stuff that they think is fitting. I do hope they look at contributions with open eyes as there is nothing worse than getting your contributions stopped.

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 On september 28th Ardbeg are about to release a new bottling called Ardbeg Blasda.

Ardbeg will launch a digital drive some time the coming weeks to promote the new expression. The campaign, created by Story, will target Ardbeg customers to create a buzz around the new drink, Blasda, which is means ‘sweet and delicious’, in Gaelic and is produced on the untamed spirit of Islay.

The drive will unveil how Ardbeg produces its whisky and customers will be sent an email, where they can click through to a Blasda microsite to ‘dig a bit deeper’ about the brand. They will also be encouraged to play a game of ‘tipple toppling’ and shop online for the sweet light expression of Ardbeg.

After some search I found the game hidden on Ardbeg.com. Go ahead and play a preview!

Ardbeg themselves describes the new Blasda as follows:

When it comes to peat, you might say we are outstanding in this field, so we undertook an experiment: to tame our usual mighty peating level all the way down to just 8ppm in the bottle.

The mind bog-gling result is Blasda, which in Gaelic means ‘sweet and delicious’. Of course Ardbeg’s fruity, floral flavours are never overwhelmed by the peat, but here they are unmasked and allowed to shine.

The remarkable discovery is that even with all that peat removed, Blasda is still perfectly balanced. Who on earth would have thought it?

The new bottling is scheduled for international release on the 28th of september. Already in the end of august, an unofficial launch tasting of Ardbeg Blasda was held at the Dr Jekylls Pub in Oslo, Norway. WhiskyViking’s corner got more info on that.

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Last week, Pernod Ricard, owners of the Glenlivet scotch whisky brand, unveiled an addition to The Glenlivet portfolio in the US. Named The Glenlivet XXV, it represents the oldest permanent release in the brand’s range, and will be available in the country in a limited quantity.

It’s made from hand-selected vintage that has been finished in first-fill Sherry casks for at least two years before bottling. Glenlivet XXV was also signed off by four expert whisky-makers: Alan Winchester, who oversees the production process; Bill Lamb, who supervises the filling and warehousing of the casks; David Boyd, who regularly “noses” the whisky to inspect its progress and selects the casks for bottling; and Jim Cryle, The Glenlivet’s acclaimed Master Distiller.

The XXV comes packaged in a wooden box accented with limestone and brushed steel.

Unlike other products in The Glenlivet’s permanent range, [click to continue…]

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10000$ on the table as Basil Hayden’s Kentucky ask you to dress him up

August 7, 2008

 

 
The Kentucky straight bourbon brand Basin Hayden’s has partnered with Out and Chicago  Home + Garden magazines for a design competition.
The rules are simple. To enter, create an
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The Queen Mother’s favorite whisky blend gets dressed up

July 31, 2008

Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.

he new bottle design, developed by the award winning Graphic Partners Ltd, updates the current traditional Langs Supreme packaging, to create a far more premium design, in keeping with the award winning quality of the blend inside. 
The Langs name is a traditional, independent, long [...]

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Clontarf Irish Whiskey launches light-hearted website

July 28, 2008

Street Insider reported today that Clontarf Irish Whiskey has launched a new website as part of its brand-building
Earlier this year, Clontarf unveiled a new package and launched its “New Irish” marketing campaign. The “New Irish” is all about putting a new spin on an old standby.

The lighthearted website, www.clontarfwhiskey.com, pokes good-natured fun at the things [...]

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Ardbeg takes you an adventure into the heart of Corryvreckan with their latest whisky

July 27, 2008

I stopped by Ardbegs website today and I noted that I’ve missed the news that another piece of ‘gunpowder’ whisky has come our way. But, better late than never.
The latest Ardbeg single malt whisky is called Corryvreckan – named after the fierce whirlpool to the north of Islay, and the Viking prince who braved the [...]

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Re-branding of Tomatin sneak-previewed as 30 and 40 year old limited editions are added to whisky portfolio

July 24, 2008

This latest release from Tomatin let’s us know how the 2009 range will be dressed when introduced early next year.
Tomatin follows the trend lead by Auchentoshan, Glenmorangie, Highland Park and others, with more sophisticated and simplistic design and classic typography as the new bottles will be dressed in white, black, silver and red. Personally [...]

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Dalmore rebranding coming up

July 21, 2008

I spent a couple of hours browsing through brandsites today when I found the message above on Dalmore’s website. Exiting news. Dalmore is one of the first single malts I tried many years ago and I do like the taste. I’ve never been a fan of their packaging and bottling so I do hope for [...]

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Auchentoshan lets a new whisky website loose and I have some ideas on how to make it better.

July 11, 2008

Last week I got the word that Auchentoshan released a new website and since I have some comments and Internet is one my daytime speciality I thought I’d stick out my nose and suggest some new ideas on how to make it (and other whisky sites) better.
What first strikes me with the new Auchentoshan website [...]

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