A blog devoted to news on the world of Scotch Malt Whisky and Whiskey
From the category archives:
Today I posted a blog-post on Ronnestam.com about my experimental book project – Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com. It doesn’t really have that much to do with Whisky specifically. But if you’re into marketing and advertising it will sure inspire you to reach further with your whisky brand!
Head on over there and download your free copy of the book or maybe even buy the signed one.
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I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.
It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.
Head over to the NotCot site and read more.
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Dear whisky lovers.
Last year in September I had to shut down my advertising agency due to different point of views among the owners. I found myself in a situation where I either could start a new company or get employed. My choice was to start a new company – Ronnestam Innovative Communication.
I’ve been blogging on marketing for some years now, but when I found my self in that position I felt I had to throw in an extra gear. Therefor most of my focus during the end of 2008 and now in the beginning of 2009 has been the Ronnestam.com blog.
It has paid of. My blog is now awarded for a price as Swedens best blog on marketing and also the category trend and future communication.
I hope I’ll find time to speed up the whisky blogging soon again, but until then – please visit my communication blog and if you find it interesting head over to Daytona YABA awards and place your vote on me in the two categories where you find Johan Ronnestam.
Happy New Year!
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Knob Creek, the Kentucky straight bourbon whiskey has added a new community added to their website. It’s called the “Expedition Map.”
The Expedition map let’s users post their stories, videos, and photos and join in a community of Kentucky straight bourbon whisky lovers. From discovering a 100-foot tall tower of junk or finding a new bar where you can enjoy Knob Creek, the Expedition Map is all about letting you share whatever you want to fellow whiskey lovers.
Great example of digital communication. One downside is that Knob Creek monitors what you post and only let’s through stuff that they think is fitting. I do hope they look at contributions with open eyes as there is nothing worse than getting your contributions stopped.
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