I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.
It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.
Head over to the NotCot site and read more.
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tasting,
the macallan,
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Dear whisky lovers.
Last year in September I had to shut down my advertising agency due to different point of views among the owners. I found myself in a situation where I either could start a new company or get employed. My choice was to start a new company – Ronnestam Innovative Communication.
I’ve been blogging on marketing for some years now, but when I found my self in that position I felt I had to throw in an extra gear. Therefor most of my focus during the end of 2008 and now in the beginning of 2009 has been the Ronnestam.com blog.
It has paid of. My blog is now awarded for a price as Swedens best blog on marketing and also the category trend and future communication.
Your vote matters
I hope I’ll find time to speed up the whisky blogging soon again, but until then – please visit my communication blog and if you find it interesting head over to Daytona YABA awards and place your vote on me in the two categories where you find Johan Ronnestam.
Happy New Year!
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ronnestam
Knob Creek, the Kentucky straight bourbon whiskey has added a new community added to their website. It’s called the “Expedition Map.”
The Expedition map let’s users post their stories, videos, and photos and join in a community of Kentucky straight bourbon whisky lovers. From discovering a 100-foot tall tower of junk or finding a new bar where you can enjoy Knob Creek, the Expedition Map is all about letting you share whatever you want to fellow whiskey lovers.
Great example of digital communication. One downside is that Knob Creek monitors what you post and only let’s through stuff that they think is fitting. I do hope they look at contributions with open eyes as there is nothing worse than getting your contributions stopped.
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Bourbon,
kentucky,
knob creek,
social communication
On september 28th Ardbeg are about to release a new bottling called Ardbeg Blasda.
Ardbeg will launch a digital drive some time the coming weeks to promote the new expression. The campaign, created by Story, will target Ardbeg customers to create a buzz around the new drink, Blasda, which is means ‘sweet and delicious’, in Gaelic and is produced on the untamed spirit of Islay.
The drive will unveil how Ardbeg produces its whisky and customers will be sent an email, where they can click through to a Blasda microsite to ‘dig a bit deeper’ about the brand. They will also be encouraged to play a game of ‘tipple toppling’ and shop online for the sweet light expression of Ardbeg.
After some search I found the game hidden on Ardbeg.com. Go ahead and play a preview!
Ardbeg themselves describes the new Blasda as follows:
When it comes to peat, you might say we are outstanding in this field, so we undertook an experiment: to tame our usual mighty peating level all the way down to just 8ppm in the bottle.
The mind bog-gling result is Blasda, which in Gaelic means ‘sweet and delicious’. Of course Ardbeg’s fruity, floral flavours are never overwhelmed by the peat, but here they are unmasked and allowed to shine.
The remarkable discovery is that even with all that peat removed, Blasda is still perfectly balanced. Who on earth would have thought it?
The new bottling is scheduled for international release on the 28th of september. Already in the end of august, an unofficial launch tasting of Ardbeg Blasda was held at the Dr Jekylls Pub in Oslo, Norway. WhiskyViking’s corner got more info on that.
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ardbeg,
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Islay,
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Last week, Pernod Ricard, owners of the Glenlivet scotch whisky brand, unveiled an addition to The Glenlivet portfolio in the US. Named The Glenlivet XXV, it represents the oldest permanent release in the brand’s range, and will be available in the country in a limited quantity.
It’s made from hand-selected vintage that has been finished in first-fill Sherry casks for at least two years before bottling. Glenlivet XXV was also signed off by four expert whisky-makers: Alan Winchester, who oversees the production process; Bill Lamb, who supervises the filling and warehousing of the casks; David Boyd, who regularly “noses” the whisky to inspect its progress and selects the casks for bottling; and Jim Cryle, The Glenlivet’s acclaimed Master Distiller.
The XXV comes packaged in a wooden box accented with limestone and brushed steel.
Unlike other products in The Glenlivet’s permanent range, [click to continue…]
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whisky,
xxv
