This is how you shoot a bottle of single malt whisky

Ever wondered how your favorite single malt brand makes that bottle look like a dream (or like hell) then here’s the answer.
Lightstudio Photography has got a blog where they do photo tutorials. Today they posted a nice little piece on their blog on how to shoot a bottle of single malt Isle of Arran Whisky. [...]

Football fever strikes old whisky commercial

Tonight Sweden plays Spain in the Eurocup 2008 in Austria/Switzerland. And me being a Swede will of course be nailed to the TV.
I do hope we win cause otherwise we’ll end up meeting Holland in the quarterfinals and those guys are on a roll! Did you see them beat up France yesterday? Mayham!
If you [...]

Pearls and contemporary design when Auchentoshan revamps their bottles and packaging

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Auchentoshan Distillery – home to Scotland’s only triple distilled single malt whisky – is set to introduce new expressions to its premium product range along with a new contemporary look and feel to its bottle shape and packaging design.
The new bottle shape and packaging design is a radical move from its [...]

What if Absolut made Whisky

Then their TVC might look like this.

Made by advertising school students.

Smoke your audience with a Lagavulin single malt guitar

This special edition guitar has been built by a long-established Italian bass and guitar maker and whisky lover, Andrea Ballarin, whose firm Manne Guitars was founded in 1987 in Schio, in north-eastern Italy.
The weight and rigidity of the cask oak, so different from the standard guitar materials, posed several technical challenges for Andrea and his [...]

A vote for Boston, Portland, Maine or Louisville might send you to Ireland while a comment could get you geared up

Irish Whiskey Bushmill has set to select a Twin City to Bushmills in America, in celebration of the anniversary of the original license to distill whiskey.

The finalist cities were selected based on an application outlining why they embody the four quintessential values of Bushmills—pride of place, hospitality, craftsmanship, humor and wit. People of legal [...]

Ardmore Single Malt Whisky now available in the United States.

Beam Global Spirits & Wine, Inc. has announced the U.S. launch of Ardmore™ Traditional Cask, the first ever widely available single malt whisky from the Ardmore distillery.
Ardmore claims this is the only Highland malt whisky to be 100% peated since its inception in 1898, Ardmore Traditional Cask offers Highland malt flavor with a twist, [...]

Do it the Bowmore Way

Bowmore is inviting consumers to discover premium experiences with the launch of an extension to their website – The Bowmore Way.
 
A series of films illustrating the perfect way to make the most of experiences will feature on www.thebowmoreway.com, with an expert providing a step-by-step guide.
 
Grandmaster Jacob Aagaard, British Chess Champion shows the Bowmore way to [...]

Bushmill 1608 launched in february 2008 to mark 400 year anniversary

Bushmill will be celebrating ‘Irish at its Best’ next year when it marks the 400th anniversary of the original licence to distil granted to the area in 1608.
The anniversary celebrations will include a range of marketing activities designed to focus media and consumer attention on the brand’s heritage, provide trade support in all key [...]

Cutty Sark whisky TV commercial with a twist

Cutty Sark CommercialUploaded by men24greece

Six Isles Island Blend Whisky featured in new advertising campaign

Ian Macleod Distillers has just launched a new five figure advertising campaign for its Six Isles Island Blended Malt Scotch Whisky.
 
Developed by Robertson Darby Advertising, the new campaign, titled ‘Six Island Malts in one glass’ has been created to reinforce The Six Isles unique position as the only blended malt scotch whisky in the world [...]

J&B Whisky has launched a party online

We reported earlier on J&B’s new advertising concept - Start a party. Now they have followed up the campaign with a website where visitors can start their own party. One of the more fun things is that they have created crystal party balls that you can download for your computer.
The site is part of a [...]

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