From the category archives:

Whisky Advertising

Dalmore rebranding coming up

July 21, 2008

I spent a couple of hours browsing through brandsites today when I found the message above on Dalmore’s website. Exiting news. Dalmore is one of the first single malts I tried many years ago and I do like the taste. I’ve never been a fan of their packaging and bottling so I do hope for [...]

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Auchentoshan lets a new whisky website loose and I have some ideas on how to make it better.

July 11, 2008

Last week I got the word that Auchentoshan released a new website and since I have some comments and Internet is one my daytime speciality I thought I’d stick out my nose and suggest some new ideas on how to make it (and other whisky sites) better.
What first strikes me with the new Auchentoshan website [...]

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This is how you shoot a bottle of single malt whisky

July 3, 2008

Ever wondered how your favorite single malt brand makes that bottle look like a dream (or like hell) then here’s the answer.
Lightstudio Photography has got a blog where they do photo tutorials. Today they posted a nice little piece on their blog on how to shoot a bottle of single malt Isle of Arran Whisky. [...]

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Football fever strikes old whisky commercial

June 14, 2008

Tonight Sweden plays Spain in the Eurocup 2008 in Austria/Switzerland. And me being a Swede will of course be nailed to the TV.
I do hope we win cause otherwise we’ll end up meeting Holland in the quarterfinals and those guys are on a roll! Did you see them beat up France yesterday? Mayham!
If you [...]

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Pearls and contemporary design when Auchentoshan revamps their bottles and packaging

June 12, 2008

Click image for larger view
Auchentoshan Distillery – home to Scotland’s only triple distilled single malt whisky – is set to introduce new expressions to its premium product range along with a new contemporary look and feel to its bottle shape and packaging design.
The new bottle shape and packaging design is a radical move from its [...]

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What if Absolut made Whisky

May 15, 2008

Then their TVC might look like this.

Made by advertising school students.
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Smoke your audience with a Lagavulin single malt guitar

March 14, 2008

This special edition guitar has been built by a long-established Italian bass and guitar maker and whisky lover, Andrea Ballarin, whose firm Manne Guitars was founded in 1987 in Schio, in north-eastern Italy.
The weight and rigidity of the cask oak, so different from the standard guitar materials, posed several technical challenges for Andrea and his [...]

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A vote for Boston, Portland, Maine or Louisville might send you to Ireland while a comment could get you geared up

March 13, 2008

Irish Whiskey Bushmill has set to select a Twin City to Bushmills in America, in celebration of the anniversary of the original license to distill whiskey.

The finalist cities were selected based on an application outlining why they embody the four quintessential values of Bushmills—pride of place, hospitality, craftsmanship, humor and wit. People of legal [...]

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Ardmore Single Malt Whisky now available in the United States.

March 6, 2008

Beam Global Spirits & Wine, Inc. has announced the U.S. launch of Ardmore™ Traditional Cask, the first ever widely available single malt whisky from the Ardmore distillery.
Ardmore claims this is the only Highland malt whisky to be 100% peated since its inception in 1898, Ardmore Traditional Cask offers Highland malt flavor with a twist, [...]

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Do it the Bowmore Way

February 26, 2008

Bowmore is inviting consumers to discover premium experiences with the launch of an extension to their website – The Bowmore Way.
 
A series of films illustrating the perfect way to make the most of experiences will feature on www.thebowmoreway.com, with an expert providing a step-by-step guide.
 
Grandmaster Jacob Aagaard, British Chess Champion shows the Bowmore way to [...]

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Bushmill 1608 launched in february 2008 to mark 400 year anniversary

January 9, 2008

Bushmill will be celebrating ‘Irish at its Best’ next year when it marks the 400th anniversary of the original licence to distil granted to the area in 1608.
The anniversary celebrations will include a range of marketing activities designed to focus media and consumer attention on the brand’s heritage, provide trade support in all key [...]

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Cutty Sark whisky TV commercial with a twist

December 13, 2007

Cutty Sark CommercialUploaded by men24greece

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