What if Absolut made Whisky

Then their TVC might look like this.

Made by advertising school students.
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Smoke your audience with a Lagavulin single malt guitar

This special edition guitar has been built by a long-established Italian bass and guitar maker and whisky lover, Andrea Ballarin, whose firm Manne Guitars was founded in 1987 in Schio, in north-eastern Italy.
The weight and rigidity of the cask oak, so different from the standard guitar materials, posed several technical challenges for Andrea and his [...]

A vote for Boston, Portland, Maine or Louisville might send you to Ireland while a comment could get you geared up

Irish Whiskey Bushmill has set to select a Twin City to Bushmills in America, in celebration of the anniversary of the original license to distill whiskey.

The finalist cities were selected based on an application outlining why they embody the four quintessential values of Bushmills—pride of place, hospitality, craftsmanship, humor and wit. People of legal [...]

Ardmore Single Malt Whisky now available in the United States.

Beam Global Spirits & Wine, Inc. has announced the U.S. launch of Ardmore™ Traditional Cask, the first ever widely available single malt whisky from the Ardmore distillery.
Ardmore claims this is the only Highland malt whisky to be 100% peated since its inception in 1898, Ardmore Traditional Cask offers Highland malt flavor with a twist, [...]

Do it the Bowmore Way

Bowmore is inviting consumers to discover premium experiences with the launch of an extension to their website – The Bowmore Way.
 
A series of films illustrating the perfect way to make the most of experiences will feature on www.thebowmoreway.com, with an expert providing a step-by-step guide.
 
Grandmaster Jacob Aagaard, British Chess Champion shows the Bowmore way to [...]

Bushmill 1608 launched in february 2008 to mark 400 year anniversary

Bushmill will be celebrating ‘Irish at its Best’ next year when it marks the 400th anniversary of the original licence to distil granted to the area in 1608.
The anniversary celebrations will include a range of marketing activities designed to focus media and consumer attention on the brand’s heritage, provide trade support in all key [...]

Cutty Sark whisky TV commercial with a twist

Cutty Sark CommercialUploaded by men24greece

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Six Isles Island Blend Whisky featured in new advertising campaign

Ian Macleod Distillers has just launched a new five figure advertising campaign for its Six Isles Island Blended Malt Scotch Whisky.
 
Developed by Robertson Darby Advertising, the new campaign, titled ‘Six Island Malts in one glass’ has been created to reinforce The Six Isles unique position as the only blended malt scotch whisky in the world [...]

J&B Whisky has launched a party online

We reported earlier on J&B’s new advertising concept - Start a party. Now they have followed up the campaign with a website where visitors can start their own party. One of the more fun things is that they have created crystal party balls that you can download for your computer.
The site is part of a [...]

Analysis of the new Glenmorangie website

Some time ago last week Glenmorangie opened the doors to their new website that has been redesigned and restructured following the new overall brand profile.
My expectations has been high since Glenmorangie clearly has stated that they are intending to move their positioning even more towards luxury. Apart from that I also have a personal interest [...]

Canadian Club Whisky Gets First Brand Campaign In 20 Years

Beam Global Spirits & Wine is launching the first integrated brand campaign for Canadian Club Canadian Whisky in 20 years.
The No. 2 Canadian whisky, celebrating its 150th anniversary next year, is
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ThirdEyeDesign helps The Macallan with luxury positioning

The Macallan has enlisted the help of ThirdEyeDesign to help the brand reinforce its positioning within the luxury spirits market.
The Macallan parent company the Edrington Group has briefed the consultancy, which was appointed without a pitch, to enhance the brand’s
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