ThirdEyeDesign helps The Macallan with luxury positioning

The Macallan has enlisted the help of ThirdEyeDesign to help the brand reinforce its positioning within the luxury spirits market.
The Macallan parent company the Edrington Group has briefed the consultancy, which was appointed without a pitch, to enhance the brand’s
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Ballantines 12 year old is getting dressed up

Wines and spirits giant Pernod Ricard is rejuvenating its Ballantine’s 12YO (12-year-old) whisky brand with refreshed structural and pack design by design agency Dragon.
The new design is part of Pernod Ricard’s plan to move the brand up the global volume rankings, while attracting a new generation of people, namely thirtysomething males and trade consumers.
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Lucy Liu draws attention to Chivas 25

Earlier this week we wrote about Chivas Regal launching their Chivas 25 year old as a tribute to the first Chivas being brought into the US. Here’s actress Lucy Liu on her way into the launch party.
The smart people at Pernod Ricard launched the new whisky at a glamorous, star-studded ceremony held at the New [...]

Creative trio to deliver new campaigns for Bowmore

Morrison Bowmore Distillers has taken steps to strengthen the positioning of Bowmore - by making new creative appointments.
Glasgow-based 3×1 Public Relations will undertake the consumer and trade media PR campaigns; digital agency Chunk is developing a new online presence and data capture programme while consultants Breeze Creative continue as its design agency predominantly focusing on [...]

What makes you enjoy a whisky

Surfing for news the other day when I bounced into the Database of slogans. They had a nice little collection of Whisky Brand Slogans. Most of them are out of date, but a fun read anyway.
The Glenlivet, malt whisky brand
Advertising slogan: The Glenlivet. One place. One whisky.
Black Velvet Canadian Whiskey
Advertising slogan: Feel the Velvet
The Macallan [...]

Glenmorangie dressed for a whole new ball-game

We reported earlier this month that The Scotch Blog had snapped up a rumor that Glenmorangie was about go through a redesign as a result of being bought by Moët Hennessy Louis Vuitton (LVMH).
Now LVMH has unveiled a new look for its Glenmorangie single malt Scotch whisky. Starting next month, the brand, distilled in the [...]

The Macallan puts focus on the “THE”

A series of new print-ads made for The Macallan by the London-based communications agency SHOP marks a new strategy for the Edinburgh based brand.

It’s “The Malt” and not “The Single Malt”.
Ken Grier, director of malts at The Macallan’s parent company The Edrington Group, comments: “We are really excited about the evolution of The Macallan campaign. [...]

Black Cat whisky from Thailand - does funny ads

If you can’t brag about your 200+ yrs old heritage you can at least do good advertising. Check out this hysterical TVC for a Thai whisky called The Black Cat.

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Glenmorangie repackaging?

The Scotch Blog reports on a rumor that Moet Hennessy Louis Vuitton (LVMH), the France-based owner of Glenmorangie & Ardbeg, are revamping the Glenmorangie label and packaging.
Is this it?

Read the full post over at the Scotch Blog.
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Sean Connery likes Suntory Crest 12yrs

Here’s another moviestar making use of his face in Japanese advertising. This time it’s Sean Connery that lends his face (not a word from his mouth) for Suntory.

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A new site from The Macallan

Summer seems to be the time of “update our site” And now it’s The Macallan that have redesigned their brand online.
The new site doesn’t offer that much i comparison with the old one. However, there is more information about the story behind The Macallan and the new site also features more video content than before.
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A Capercaillie on the run

The Famous Grouse Experience has agreed to be the main sponsor for the local Crieff 10K race for the next three years.

Due to take place on Sunday, 15th July, The Famous Grouse Crieff 10K will be started by The Famous Grouse, and, although he won’t be participating in the race itself, he will be running [...]

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