I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.
It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.
Head over to the NotCot site and read more.
Tagged as:
Highlands,
scotch,
tasting,
the macallan,
twitter,
whisky
When every independent bottler around the world are experimenting with the contents of whisky ForScotchLovers founder Doug Stone takes another route.
This past summer Doug commissioned the artists at Inner Light Crystal to produce a limited edition of exactly twenty-one (21) engraved bottles of Macallan Fine Oak 21 years old whisky. Each bottle is signed by the artists and individually numbered, and will be accompanied by a pair of CelticMalts Spirits Glasses, engraved with wonderful quotes, and a certificate of authenticity signed by the artists.
The combination of the engraving on a bottle of incomprably delicious and enjoyable Macallan Fine Oak 21 whisky create an artistic combination that could turn out to be a great investment.
About the artists:
Glass artists Carol Iselin and Dave Sugar are the creative minds and partners behind Inner Light Crystal Studios in New York, a design studio they started almost 30 years ago. Through their collaborative efforts their artistic style has allowed them to push the cutting-edge of glass art technology, resulting in breathtaking and innovative installations at some of the worlds leading museums.
Their engraved bottles have been collected by world leaders (every president since/including Ronald Reagan, Jacque Chirac, John Major, General Colin Powell and others.
More details on this piece of art can be found on ForScotchLovers.
Tagged as:
artists,
collectors item,
forscotchlovers,
limited edition,
Macallan
Knob Creek, the Kentucky straight bourbon whiskey has added a new community added to their website. It’s called the “Expedition Map.”
The Expedition map let’s users post their stories, videos, and photos and join in a community of Kentucky straight bourbon whisky lovers. From discovering a 100-foot tall tower of junk or finding a new bar where you can enjoy Knob Creek, the Expedition Map is all about letting you share whatever you want to fellow whiskey lovers.
Great example of digital communication. One downside is that Knob Creek monitors what you post and only let’s through stuff that they think is fitting. I do hope they look at contributions with open eyes as there is nothing worse than getting your contributions stopped.
Tagged as:
Bourbon,
kentucky,
knob creek,
social communication
On september 28th Ardbeg are about to release a new bottling called Ardbeg Blasda.
Ardbeg will launch a digital drive some time the coming weeks to promote the new expression. The campaign, created by Story, will target Ardbeg customers to create a buzz around the new drink, Blasda, which is means ‘sweet and delicious’, in Gaelic and is produced on the untamed spirit of Islay.
The drive will unveil how Ardbeg produces its whisky and customers will be sent an email, where they can click through to a Blasda microsite to ‘dig a bit deeper’ about the brand. They will also be encouraged to play a game of ‘tipple toppling’ and shop online for the sweet light expression of Ardbeg.
After some search I found the game hidden on Ardbeg.com. Go ahead and play a preview!
Ardbeg themselves describes the new Blasda as follows:
When it comes to peat, you might say we are outstanding in this field, so we undertook an experiment: to tame our usual mighty peating level all the way down to just 8ppm in the bottle.
The mind bog-gling result is Blasda, which in Gaelic means ‘sweet and delicious’. Of course Ardbeg’s fruity, floral flavours are never overwhelmed by the peat, but here they are unmasked and allowed to shine.
The remarkable discovery is that even with all that peat removed, Blasda is still perfectly balanced. Who on earth would have thought it?
The new bottling is scheduled for international release on the 28th of september. Already in the end of august, an unofficial launch tasting of Ardbeg Blasda was held at the Dr Jekylls Pub in Oslo, Norway. WhiskyViking’s corner got more info on that.
Tagged as:
ardbeg,
blasda,
Islay,
microsite
