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Earlier today we wrote about the new Ardbeg Blasda.
Since then Ardbeg has taken down the site I linked to. But instead, they’ve placed the Blasda as well as a Blasda Peatbox in the shop.
I of course threw my self in there and bought myself a bottle. So, now I’m eagerly standing by the mailbox awaiting my latest peat…eh…Ardbeg bottling.
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On september 28th Ardbeg are about to release a new bottling called Ardbeg Blasda.
Ardbeg will launch a digital drive some time the coming weeks to promote the new expression. The campaign, created by Story, will target Ardbeg customers to create a buzz around the new drink, Blasda, which is means ‘sweet and delicious’, in Gaelic and is produced on the untamed spirit of Islay.
The drive will unveil how Ardbeg produces its whisky and customers will be sent an email, where they can click through to a Blasda microsite to ‘dig a bit deeper’ about the brand. They will also be encouraged to play a game of ‘tipple toppling’ and shop online for the sweet light expression of Ardbeg.
After some search I found the game hidden on Ardbeg.com. Go ahead and play a preview!
Ardbeg themselves describes the new Blasda as follows:
When it comes to peat, you might say we are outstanding in this field, so we undertook an experiment: to tame our usual mighty peating level all the way down to just 8ppm in the bottle.
The mind bog-gling result is Blasda, which in Gaelic means ‘sweet and delicious’. Of course Ardbeg’s fruity, floral flavours are never overwhelmed by the peat, but here they are unmasked and allowed to shine.
The remarkable discovery is that even with all that peat removed, Blasda is still perfectly balanced. Who on earth would have thought it?
The new bottling is scheduled for international release on the 28th of september. Already in the end of august, an unofficial launch tasting of Ardbeg Blasda was held at the Dr Jekylls Pub in Oslo, Norway. WhiskyViking’s corner got more info on that.
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I stopped by Ardbegs website today and I noted that I’ve missed the news that another piece of ‘gunpowder’ whisky has come our way. But, better late than never.
The latest Ardbeg single malt whisky is called Corryvreckan – named after the fierce whirlpool to the north of Islay, and the Viking prince who braved the perilous tumult for the love for an Islay princess. If you wanna get your hands on the Corryvreckan you better act fast as it’s a limited 5000 bottles release and right now they’ve stopped taking orders. But I think you might have a chance if you keep your eyes open for that ‘add to basket’ button.
The launch is supported by a campaign site that contains a series of animated short movies that tell the story about Corryvreckan. I’m happy to share the movies with you here on WhiskyGrotto.com
The people over at Ardbeg reports that the Corryvreckan is a heady, intense and powerful dram. It encounter torrents of tarry ropes, creosote and linseed oil. It’s also said to deliver dangerous depths with the force of menthol, treacle and chilli sauce. All of this in a 57,1% strong delivery.
The suggested retail price is: £45
Soon you’ll be able to order on their site.
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