branding

Click image for larger view

Auchentoshan Distillery – home to Scotland’s only triple distilled single malt whisky – is set to introduce new expressions to its premium product range along with a new contemporary look and feel to its bottle shape and packaging design.

The new bottle shape and packaging design is a radical move from its former traditional look. The design embraces its traditional heritage with the use of a thick base bottle to keep its weight and premium status, while the oval bottle shape is more simple and stylish to easily hold in one hand.

Presented in beautifully pearlised packaging, the unique bottle shape and the use of strong contemporary colours aim to maximise its on-shelf presence and present a recognisable product range.

The new look is set to appeal to a younger and wider audience of emerging malt consumers who enjoy trying ‘the new’ and ‘the best’ in an urban social scene.

Karen Murray, marketing manager for Auchentoshan, said: “We’ve made bold changes to the packaging design and introduced some new expressions to widen our market appeal and ultimately drive long-term and sustainable growth.

On-shelf during June 2008, this is the first major re-design that has been introduced in more than 12 years. The distillery has created a range of different tastes that can be enjoyed on any occasion with the introduction of the Classic and 18 year old expressions while the 12 year old, Three Wood, and 21 year old all gain a new identity.

Auchentoshan will mark the launch of the new product range with trade events in London and Glasgow during June.

[click to continue…]

Tagged as: auchentoshan, branding, Lowlands, packaging design, single malt, whiskey, whisky

{ 0 comments }