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As part of its 175th Anniversary Celebrations, Glengoyne Distillery has re-launched its website with the aim of encouraging greater customer interaction and involvement.
Principally developed for the consumer market by the web design agency, Greenparka, the new website gives customers the opportunity to develop a deeper sense of ownership of Glengoyne, as well as [click to continue…]
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Glengoyne Distillery has launched its first ever miniature pack containing the award winning 10, 17 and 21 Years Old Glengoyne Highland Single Malt Scotch Whisky.
Ideal for specialists, gift and travel retail markets, the black and gold branded tin with solid plastic window safely stores three 5cl bottles of Glengoyne’s core range, each snugly held in place by a circular black foam base. Inside the pack, a small distillery booklet provides further information on Glengoyne’s 175-year history.
The decision to introduce a miniature pack follows extensive market research by the brand owners, Ian Macleod Distillers, which revealed a strong consumer demand for a miniature collection of Glengoyne’s core range. The robust design of the packaging reflects the customers’ need to protect the product when traveling, while the 5cl bottles and compact tin provide a practical solution to certain luggage restrictions.
Iain Weir, Marketing Director at Ian Macleod Distillers commented: “The miniature pack is the perfect introduction to Glengoyne and we expect it to be an excellent recruiter to the brand.”
The new Glengoyne miniature pack will allow customers to experience the character of Glengoyne while appreciating the differing characters of the 10, 17 and 21 Years Old Single Malts.
The Glengoyne miniature tin pack will be launched worldwide in July, RRP in the UK is £15.99 ($31.99) and will be available to buy in most good whisky retailers or online at www.glengoyne.com.
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Ian Macleod Distillers is stepping up activity on its Isle of Skye brand and has launched a Limited Edition Isle of Skye 21 Year Old in a Wade decanter and an exceptionally rare super-premium 50 Year Old.
They were launched at the Isle of Skye’s most famous restaurant, The Three Chimneys, run by Shirley and Eddie Spear.
The 1000 limited edition and individually hand numbered Isle of Skye 21 Year Olds will be packaged in a Royal blue and gold Wade porcelain decanter, presented in a blue leather box, while the 400 individually numbered Isle of Skye 50 Year Olds are presented in a solid oak wood box with gold plate and certificate of authenticity.
Iain Weir, Marketing Director at Ian Macleod said: “The Three Chimneys on the Isle of Skye provides the perfect home for the Isle of Skye blend and the launch of these ultra rare and premium luxury whiskies. It also marks the beginning of a new partnership between this iconic restaurant and Isle of Skye whisky, which will see us working together on many exciting new marketing activities across the whole Isle of Skye range. In particular, we will be conducting a fun and informal whisky tasting with the staff to introduce them to our full range including the 21 and 50 Year olds.”
Shirley Spear, commenting on the partnership said: “We are looking forward to welcoming Isle of Skye Whisky back to its rightful home, here on the Isle of Skye and will be proud to promote this excellent, top-quality blend in conjunction with our 5-Star Restaurant with Rooms.
The 21 Year Old Isle of Skye Wade decanters will be available in 70cl worldwide from July and will retail at RRP £150-160.
The 70 cl 50 Year Old Isle of Skye will be available worldwide from July and will retail at UK RRP £850-£950 reflecting its extreme rarity.
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