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Langs

The Queen Mother’s favorite whisky blend gets dressed up

July 31, 2008

in Blend, Design, Whisky Advertising, WhiskyBuzz

Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.

new-langssupreme_bottlewithbox.jpg The new bottle design, developed by the award winning Graphic Partners Ltd, updates the current traditional Langs Supreme packaging, to create a far more premium design, in keeping with the award winning quality of the blend inside. 
The Langs name is a traditional, independent, long established brand, with the additional benefit of being granted a Royal Warrant by Her Majesty the Queen Mother in 1984.  
 
The Langs blend has a high malt content in comparison to many of its competitors, with the renowned Glengoyne Highland Single Malt Scotch Whisky at its heart, a sign of its quality, along with a number of other top ranking malts. 

The design brief was [click to continue…]

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Tagged as: blended whisky, Langs, queen mother, scotch, whiskey

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