It gives me great pleasure to announce that William William Grant & Sons USA has announced the appointment of Sam Simmons a.k.a “Dr Whisky” as the first-ever Balvenie Brand Ambassador.
I personally have gotten to know Sam through his excellent blog Dr Whisky where he posts all his tasting notes. And by God does he post. Dr Whisky should probably be called Dr Frenzy based on the amount of postings. Among other things Sam’s blog received the People’s Choice Award at the 2007 Drammies, and was featured in Scotland on Sunday and The Malt Whisky Yearbook 2008.
Apart from blogging away Sam has also been busy serving as the the first Society Ambassador of the Scotch Malt Whisky Society, and hosted whisky history and distillery tours throughout England and Scotland. His nosing and tasting skills have earned him invitations to sit on the judging panels of the World Whisky Awards as well as the International Wine and Spirits Competition.
“Sam’s vast knowledge and immense passion for Scotch whisky makes him a great asset to William Grant & Sons,” said Lynn Raynault, The Balvenie Marketing Manager. “His respect for craftsmanship and maintaining the integrity of 115 years of whisky traditions make him an ideal representative of The Balvenie.”
Way to go Sam!
And smart move you Balvenians.
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