I am glad to report that The Macallan has taken a step into the future of communication with their latest scotch whisky tasting. One of my favorite idea and design blogs – The NotCot reports on The Macallan’s latest whisky tasting and how they used Twitter to get the mouth water pouring.
It’s a great Idea even though I do think it’s a little bit early as the number of whisky fans on Twitter is probably limited. From a PR perspective though it’s great – look at me, I just had to write about it.
Head over to the NotCot site and read more.
Listen to this post Tagged as:
Highlands,
scotch,
tasting,
the macallan,
twitter,
whisky
Maybe this is a waste of your time, but definitely not mine.
ILoveIndia had a post the other day that gave some tips on how to store scotch whisky. Short but informative. Anyone have other ideas, feel free to comment!
How to Store Scotch Whisky
- Do not expose the bottle directly to heat. Temperatures higher than 70 deg Fahrenheit / 21 Celcius are not suitable to store a bottle of Scotch. Major temperature fluctuations are also unfavorable conditions for its storage. A place which has a cool temperature is the ideal place to store the bottle. For e.g. basement has a cool temperature throughout the year.
- Take caution to store the bottle of Scotch in a box. Light causes a descent in the quality of the whisky. Keep the bottle away from artificial lights as well, such as bulbs, tubes, etc. If you are storing the bottle in the bar, take notice that the bottle is not exposed to light that opens up automatically when the bar door opens.
- Ensure that the bottle is kept straight and not lying tilted. When the liquor comes in contact with either the metal or the cork, it leads to a decline in the quality of the drink.
- Once you have poured the drink in your glass, make sure you cork the bottle immediately. Air acts as an oxidizing agent and if the bottle is kept open for a long time, it may result in the deterioration of the quality and taste of the Scotch Whisky.
Listen to this post Tagged as:
iloveindia,
scotch,
storage,
whiskey,
whisky
Independent bottler Douglas Laing & Co, headed by brothers, Fred and Stewart Laing released another eight new bottlings of their Old Malt Cask together with four (4) Premier Barrels .
Here are the tasting notes:
Tasting notes follow firstly [click to continue…]
Listen to this post Tagged as:
Douglas Laing & Co,
Fred Laing,
independent bottler,
Old Malt Cask,
Premier Barrels,
scotch,
single malt,
Stewart Laing,
whiskey,
whisky
Ian Macleod Distillers has re-packaged and re-positioned Langs Supreme for its re-launch.
The new bottle design, developed by the award winning Graphic Partners Ltd, updates the current traditional Langs Supreme packaging, to create a far more premium design, in keeping with the award winning quality of the blend inside.
The Langs name is a traditional, independent, long established brand, with the additional benefit of being granted a Royal Warrant by Her Majesty the Queen Mother in 1984.
The Langs blend has a high malt content in comparison to many of its competitors, with the renowned Glengoyne Highland Single Malt Scotch Whisky at its heart, a sign of its quality, along with a number of other top ranking malts.
The design brief was [click to continue…]
Listen to this post Tagged as:
blended whisky,
Langs,
queen mother,
scotch,
whiskey
